As the AI and big data era is upon us, digital marketing is set to experience rapid changes and new challenges. Yet, this shift presents a significant opportunity for small and medium enterprises (SMEs) to embrace digital transformation. Drawing on cacaFly Malaysia’s extensive market experience over the past few years, 2025 will be a pivotal year. According to the OOSGA Global report, there are now 4.3 billion people online globally, with internet penetration exceeding 85% in developed countries. To remain competitive, Malaysian SMEs must grasp these emerging trends and master the strategies required to adapt swiftly and effectively.
Short Videos and Live Streaming: The Key to Building a Unique Brand IP
During the pandemic, live streaming became a highly effective tool for brands to boost their sales and exposure. Although the fervor for live streaming has diminished in the post-pandemic era, short videos have emerged as a crucial channel for future brand marketing. Platforms like TikTok and Meta increasingly emphasize the impact of short videos on their audiences, making them an indispensable focus for brands.
Short videos vividly showcase products and services intuitively and in real-time, attracting more attention and enhancing customer engagement through real-time interaction, ultimately increasing sales conversion rates. As a result, short videos will continue to play a pivotal role in future brand marketing, helping brands to create a unique IP and maintain lasting market competitiveness.
Social Commerce and Community Marketing: Strengthening Connections with Consumers
Social commerce merges social media with e-commerce, utilizing platforms for promotion and sales. Community marketing enhances interaction with consumers through brand communities. For example, platforms like Xiaohongshu (XHS) leverage user reviews to build strong customer relationships. Social media will continue to play a pivotal role in e-commerce, and businesses must harness the power of social commerce to forge closer ties with their customers. This approach not only boosts customer engagement but also significantly enhances brand loyalty through ongoing interaction and personalized experiences, driving the development of long-term customer relationships.
Personalization and Automation: Crafting More “Tailored” Marketing Approaches
As big data becomes increasingly detailed, brands can understand and predict consumer needs with greater precision, enabling the development of more refined and efficient marketing strategies. Small and medium-sized enterprises (SMEs) should integrate big data with artificial intelligence (AI) to create personalized point-to-point (P2P) customer acquisition models, strengthening consumer interaction. By developing customized marketing campaigns, businesses can target their marketing content more accurately and boost customer satisfaction and loyalty through personalized experiences, thus gaining a sustained competitive advantage.
From Strategy to Execution: infobip Helps You Achieve Your Marketing Goals
The key to implementing personalization and automation lies in selecting the right tools and platforms. infobip, a global leader in Internet communication platforms, specializes in providing comprehensive solutions to meet enterprise needs. Through its platform, businesses can engage with customers via multiple channels, including SMS, email, voice, and chat applications (such as WhatsApp and Messenger).
infobip’s cross-channel interaction capabilities, automation features, and data analytics tools allow businesses to manage automated, point-to-point communications. This helps enhance customer satisfaction and brand loyalty through:
- SMS Marketing: infobip’s large-scale SMS-sending capabilities enable businesses to communicate quickly and efficiently with their customers.
- Email Marketing: The platform supports automated email dispatch, allowing businesses to execute precise and effective marketing campaigns.
- Chat App Integration: Businesses can engage in real-time communication with customers through platforms like WhatsApp.
- Voice Solutions: infobip’s voice solutions facilitate customer interactions via phone calls, ideal for customer service and order confirmations.
- Contextual Offerings: infobip’s multi-channel communication abilities and powerful data analytics tools make it an essential asset for businesses in digital marketing and customer relationship management, significantly boosting customer satisfaction and brand loyalty.
For instance, Petpetgo, a prominent pet supplies eCommerce brand in Taiwan, successfully utilized infobip’s omnichannel solution to boost purchase frequency significantly. Confronted with challenges such as low return on advertising spend (ROAS) and limited real-time insights, Petpetgo recognized the urgent need to enhance its Customer Relationship Management (CRM) strategy. They implemented infobip’s Moments solution, an advanced omnichannel customer engagement platform that offers precise personalization and automation capabilities. With Moments, Petpetgo was able to deliver highly targeted communications to new pet owners.
For example, first-time purchasers of dog food received tailored messages through their preferred channels, such as email or SMS. These messages confirmed their purchase, provided shipping updates, and included practical advice on pet care, such as recommended feeding amounts and essential nutrients for different growth stages. This strategy enabled new pet owners to quickly learn how to care for their pets, improving customer satisfaction and loyalty. This transformation significantly increased purchase frequency, doubling it, and reduced advertising spending by 10%.
Want to explore infobip’s solutions? Having trouble building your brand and unsure how to do marketing?
Reach out to us, and let the professional consultancy team at cacaFly to collaborate with you in creating a brighter future!
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cacaFly Malaysia is always at the forefront of digital marketing and committed to being the most reliable partner of our clients, priding ourselves in offering premium services with utmost enthusiasm and professionalism. Specializing in serving brand and performance oriented clients, our one-stop digital marketing services ranges from early research, mid-term advertising, MarTech application and creative production to data analysis and strategy optimization, cacaFly Malaysia has assisted countless brands and online merchants improve their performance and expand their businesses. If you need help with digital marketing strategy, ad placements etc., contact us now! PM us on cacaFly Malaysia Facebook or email us at [email protected]
