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Facebook Ads

Digital Advertising

Massive audience

The world’s largest social media platform, 93% of Malaysians are Facebook users.
Effective for enhancing brand exposure and having direct interaction.

Flexible budget

Advertisers of all sizes, from small online stores to big brands can freely determine their own advertising budget and adjust it at any time.

Various objectives

Facebook campaign supports 3 main categories and a total of 11 advertising objectives that cover all aspects of the consumer’s purchasing process.

Precise targeting

Possess complete database of your users’ demographics, browsing behavior and interests. Three targeting methods are provided: Core Audience, Custom Audience, and Lookalike Audience.

Cross-media re-marketing

Installing Facebook Pixel on an official webpage allows businesses to track potential customers who have visited their sites and then deliver ads accurately to these customers on Facebook.

Ad Format
  • CPAS
  • Like
  • Carousel
  • Collection
  • Lead
  • App Installs

Marketplace collaborative ad
(CPAS)

Are you using Shopee or Lazada to sell goods?
CPAS can greatly enhance the effectiveness of your ads!
 
CPAS is a collaborative ad format by Shopee, Lazada and Facebook. Upon approval, brands can collect data from the Marketplace, and the data will be sent to Facebook to perform retargeting on the group of consumers who have interacted with their stores and products. 

Page Likes Ad

Want to increase the number of your fan page likes and enhance brand awareness? Like ads are just for you!
 
Like ads comes with a Call-to-action button, which can effectively direct the audience to like a specific page.

Carousel Ad

This ad format contains multiple images. Advertisers can set the different titles, captions, and URLs for each image, which helps to increase conversion and traffic.

Collection Ad

Collection ads are suitable for increasing conversions and establishing brand image.

The featured set of ads include a main horizontal visual and 3 to 4 square product images. Clicking the ad will give the audience a full-screen Instant Experience, displaying more product information and Call-to-action button.

Lead Generation Ad

Do you want to develop potential customers? Are you in the industry such as beauty, real estate, or consulting?

Lead Generation Ads can help your business! Brands can employ this ad format to acquire and further develop potential customers.

App Installs Ad

Are you an app developer looking to increase the visibility and downloads of your app? Then this is the right ad format for you!

You can use images or videos to capture audience’s attention to get them to click the Call-to-Action button in the ad to complete the download.

Our Process Flow

Preliminary Preparation

Analyze the brand positioning and core target audience (TA) for you. Understand your TA’s pain points and your product’s selling points.

Meeting &
Consultation

Meet with you to confirm the goals, budgets, and the main objective of the marketing plan.

Draft
Advertising Plan

We will draft a complete and efficient advertising plan based on your marketing goals, budget and other requirements.

Plan
Confirmation

Discuss and confirm the content of the advertising plan with you.

Execution &
Optimization

Officially execution of the marketing campaign. Performance data will be closely monitored by our consultants to perform real-time optimization.

Performance
Review

During the campaign period, our consultants will constantly organize the above performance data for you, and respond to your needs and questions instantly.

Contact Us

Got a question? We'd love to hear from you.
Send us a message to book a free one-to-one consultation.

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  • 017-7486433
  • [email protected]
  • Cacafly Malaysia Sdn Bhd 201301038604(1068433-V)
  • A-8-5, Plaza Bukit Jalil (Aurora Sovo), No. 1, Persiaran Jalil 1, Bandar Bukit Jalil, 57000 Kuala Lumpur.

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