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Success Stories

Success Stories
Hear From Our Clients​
Our cooperation with cacaFly Malaysia has yielded results beyond our expectations. They have provided us with a comprehensive marketing and media strategy which was executed with perfection. Thank you cacaFly Malaysia for your exceptional services.
SHARP Malaysia
SHARP Malaysia
BMS Organics developed a great partnership with cacafly Malaysia and their solution helps to bring more revenue to my business. We appreciate the detailed attention & helpful approach to take our business to the next level.
FMC Greenland Sdn Bhd
(BMS Organics)
FMC Greenland Sdn Bhd <br>(BMS Organics)
cacafly Malaysia assists us in placing Facebook ads to increase our website traffic and revenue. They provide instant advertising assistance and material suggestions and also they are flexible in adjusting the ad structure based on the performance. Their account manager and sales staff are very responsible and well communicated. They are a great partner for new brands in online marketing.
Churacos Malaysia
Churacos Malaysia
Apart from their expertise in ads delivery, the difference between cacaFly Malaysia and other agencies lies in their strong emphasis on ads optimization to ensure that every ringgit is well spent.
Quill City Mall
Quill City Mall
cacaFly Team is a Bravo team. They are Helpful and Efficient as well. Recommended 🙂
Electrical Sdn Bhd
Electrical Sdn Bhd
We are a pretty new brand in the market and through working with cacaFly, we have experience a more organized and solid ways in terms of online marketing tho there are more rom of improvement for us.
TOMORROW SHOWTIME
TOMORROW SHOWTIME
cacaFly Malaysia has been our long-term partner and they are our go-to agency because they constantly update us on the latest trends and provide us with practical advice to respond to the ever-changing digital marketing industry.
Evergreen
Evergreen
cacaFly Malaysia is highly experienced in ads delivery and their service is top notch. Glad to have them on board with us!
BIZTORY
BIZTORY

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  • 017-7486433
  • [email protected]
  • Cacafly Malaysia Sdn Bhd 201301038604(1068433-V)
  • A-8-5, Plaza Bukit Jalil (Aurora Sovo), No. 1, Persiaran Jalil 1, Bandar Bukit Jalil, 57000 Kuala Lumpur.

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About Us

Our Partners

I LOVE YOO!

Brand Story

I LOVE YOO! is a renowned Malaysian brand specializing in traditional Chinese snacks such as Chinese doughnuts and soy milk. Their commitment to making fresh snacks daily, along with their halal certification, has earned them widespread popularity. Currently, I LOVE YOO boasts over 70 branches across Malaysia, many of which are located in shopping malls. This strategic placement ensures that customers can enjoy traditional delicacies in a comfortable and hygienic environment.

Campaign Objectives

Food is an indispensable part of daily life, ensuring that the food and beverage industry consistently experiences stable demand, despite intense competition. In the face of such competition, I LOVE YOO! aims not only to strengthen its existing Chinese customer base but also to introduce traditional Chinese cuisine to a wider audience. The brand is dedicated to continually increasing its popularity among the diverse Malaysian population.

Our Solution

Advertisement Material Production
Advertising Campaign Management: Facebook Ads, TikTok Ads, Petal Ads
KOC Influencer Marketing: RED, TikTok

Our Strategy

  • Customizing ad creatives for different audiences to ignite brand impact and conquer each social platform!

    To effectively penetrate Malaysia's diverse market, cacaFly's professional consulting team designs differentiated ad creatives tailored to meet the needs and interests of various audiences and social platform users, thereby enhancing advertising effectiveness. Research indicates that many Malay people are highly interested in Chinese cuisine but hesitate to try it due to concerns about halal certification. To address this, cacaFly developed targeted ad creatives: - English and Chinese Versions: Focus on introducing I LOVE YOO!’s signature dishes, using enticing descriptions and visuals to attract the local Chinese community and other English-speaking audiences. - Malay Version: Highlights that I LOVE YOO! is a halal-certified restaurant and features videos of Muslim patrons enjoying the dishes, aiming to build trust and encourage Malay consumers to try the food confidently. This tailored approach not only targets different language and cultural groups with precision but also emphasizes the brand’s credibility and food quality, ultimately increasing brand awareness and consumer trust.
  • Exploring new traffic sources through media expansion beyond meta

    Apart from the local Chinese resident, another significant potential audience for I LOVE YOO is tourists from China in Malaysia. Before the pandemic, China ranked as the third-largest segment of tourists, following Singapore and Indonesia. Moreover, the Malaysian government announced a 30-day visa-free policy for Chinese tourists at the end of last year, indicating an anticipated increase in Chinese tourists visiting Malaysia. Therefore, reaching out to this consumer group and providing them with quality dining options during their visits to Malaysia is a challenging task.
    To tackle this challenge, rather than solely relying on conventional social media platforms for advertising, cacaFly opted to utilize Petal Ads to target Chinese tourists. Petal Ads is a type of advertisement specifically designed for HUAWEI smartphones, which are widely used by many Chinese users. Petal Ads offer a diverse range of advertisement formats, such as full-screen Splash Ads that appear automatically when users launch apps, as well as Award Ads that encourage users to watch advertisements while playing games to earn the game’s rewards. Moreover, Petal Ads isn't limited to the HUAWEI ecosystem; it also collaborates with over 4,100 third-party websites. Therefore, advertisements can appear on platforms like Foodpanda or Trip.com, successfully tapping into new traffic sources for I LOVE YOO!
  • Leveraging KOC Store Explorations to Boost Brand Visibility

    When it comes to cuisine, seeing is believing, and tasting seals the deal! That's why cacaFly's professional consulting team employs influencer marketing strategies to showcase customers' real experiences. Each month, we seek out different Key Opinion Consumers (KOC) on TikTok and RED, collaborating with them to create store exploration posts, thus enhancing the brand's presence in the market. Moreover, since the algorithms on these platforms differ from those of conventional social media, our selection criteria for influencers aren't solely based on follower count. Instead, we prioritize influencers with extensive experience in the food industry and high engagement rates to ensure that I LOVE YOO! reaches its target customers.

The Outcome

Facebook Ads CPE
- 50 %
Petal Ads maintained an average CTR
15 %
On average, RED KOC reached over ten thousand highly interested users each month.
10000 +

Churacos

Brand Story

Churacos is a brand from Okinawa that emphasizes the use of the island’s natural plant extracts to create pure and additive-free premium skin care products. With a strong focus on “texture, quality, function, and convenience”, Churacos aims to create a multifunctional product for customers, so that they can happily say “I really want this!”, “It’s great to know this product!”, are the ideal goals of Churacos.

Campaign Objectives

Churacos is a relatively new brand to Malaysian consumers, and hopes to increase brand awareness and sales performance, while also solving the challenges frequently encountered in digital advertising with the assistance of a professional team.

Our Solution

Facebook Branded Content Ad

Our Strategy

  • Strategic use of influencer marketing + branded content ads
    gives new brands a boost in their performance!

    Due to the relatively high unit price of skin care products and skin health, consumers usually need to know and develop trust in the brand before buying. Therefore, the top priority for new brands is to establish brand awareness and communicate their product advantages to consumers. Otherwise, it will be difficult to encourage consumers to purchase regardless of the ad spend amount.

    Our team uses a three-step strategy to help Churacos create brand voice by making good use of branded content ads to focus on specific hero products so that consumers are willing to complete a purchase.

    During the early stage, small ads are used to test the target audiences’ reaction towards products that they are interested in. We then focused on these potential products and used influencer marketing by engaging multiple influencers to share their experience as well as recommend the products.

    Coupled with Facebook branded content ads, we greatly enhanced its brand image and favorability through the wide reach of audience and word-of-mouth. Finally, we drive traffic to their website with eye-catching video ads and small promotional campaigns to excite consumers to complete their purchase.

The Outcome

Facebook ROAS
(in 6 months)
+ 300 %
Cost Per Purchase
- 50 %

BMS Organics
FMC Greenland Sdn Bhd

Brand Story

BMS is the pioneer of Malaysian organic and vegetarian brands. With love and sincerity, BMS promotes healthy eating in daily life, and dedicates to providing consumers with environmentally friendly and nutritious food products. Now, BMS operates 30 vegetarian cafes in Malaysia and sells products in 52 retail stores.

Campaign Objectives

In the face of the pandemic, BMS decided to invest more resources to accelerate their digital transformation in hopes to improve sales, attract new customers and activate old customers through digital marketing.

Our Solution

Facebook Conversion Ad
Creative Production
Campaign Planning

Our Strategy

  • Providing campaign planning & eye-catching creatives for shopping festivals
    Focusing on the major shopping festivals in Malaysia, we assisted BMS in planning and executing brand campaigns (including promotion mechanism, media planning, e-commerce advertising material production) to attract customers effectively!
  • Leverage audience segment to make new customers place order and old ones buy again
    Different customers need different marketing strategies! For new customers, we emphasized the selling points of organic products and pointed out the TA's pain point to stimulate first-time purchase. For old customers, we offered promotion to attract them to buy again and increase the frequency of purchases.

The Outcome

Facebook ROAS
x 4

Cost Per Click (CPC) is reduced.

Cost Per Engagement is reduced.

ESH
Electrical

Brand Story

ESH Electrical is a high-quality electrical appliance supplier in Malaysia, with nearly 40 years of history and experience in the industry. Having garnered a huge and loyal following, they provide customers with a wide range of excellent products such as household appliances, kitchen appliances, personal care and beauty equipment, as well as top-notch after-sales service, allowing customers to shop with a peace of mind.

Campaign Objectives

ESH realized the importance of digital transformation and decided to hop on the wagon by establishing its own e-commerce website to increase brand awareness. ESH’s aim is to drive more traffic to their website to boost online sales with the help of a professional team.

Our Solution

Google Search Ad（SEM）
Facebook Traffic & Conversion Ad

Our Strategy

  • Launched Google Search Ad to maximize customer acquisition
    Using Google Search Ad (SEM) allows consumers with specific needs to discover ESH's website & landing page immediately and complete their purchases smoothly.
  • Effective execution of sales funnel strategy that amplifies Facebook ads’ effect
    Firstly, we focused on increasing their site traffic; then based on consumer preferences and behavior collected in the first stage, we used Dynamic Product Ads to recommend the most suitable products for the customers, which then translates effectively into purchases.

The Outcome

Website Traffic
+ 64 %
Cost Per Click (CPC)
- 40 %
Sales
+ 192 %

Citè Book Garden

Brand Story

Citè Book Garden has been around for more than 20 years, with publications spanning across China, Hong Kong, Taiwan etc. Their physical bookshops and online store have provided Malaysian Chinese readers with the most complete selection of books, as well as carefully curated selections of fashion and creative products texture to the people’s life.

Campaign Objective

Citè Book Garden has both online and offline channels, and hopes to increase their brand exposure and book sales, as well as manage their seminars and its number of applicants through a well-planned marketing strategy.

Our Soulution

Facebook Messenger Ad
TenMax Cross-media Ad
Creative Production

Our Strategy

  • In-depth seminar promotion using personalized ad messages
    We customized ad creatives and copywriting for Citè Book Garden, including separate customized advertising materials for seminars held in Melaka, Kuala Lumpur, and Penang respectively, so that customers in different regions can receive messages that resonate the most with them.
  • Omni channel delivery of ads to gain consumers’ eyeball views
    During the first stage, we deploy Facebook Messenger ads that attract consumers to interact, in order to deliver information, generate interest and leaving a strong brand impression. In the second stage, cross media retargeting ads is delivered using TenMax ad delivery system, aimed particularly at consumers that have clicked on Facebook ads. When this consumer group browse large news and entertainment websites(Sin Chew, Nanyang, Goody25 etc.), the seminar’s information is displayed again, which strengthens the consumer's impression. This tailor-made all-round marketing strategy has enabled Citè Book Garden’s brand awareness and sales performance achieve explosive growth.

成效

Click Through Rate (CTR)
+ 42 %
Cost of Traffic

- 67 %
Volume of Massages

+ 35 %
Sales
+ 13 %
Seminar Applicants
+ 30 %

Pacific Wise

Brand Story

Pacific Wise is a one-stop office appliances supplier with more than 10 years of e-commerce experience, supplying all kinds of office supplies through their online store. Having served more than 30,000 SME customers, they offer a wide selection of high-quality brands and affordable products, as well as having successfully helped their clients save up to 60% of procurement costs and improved their operational efficiency.

Campaign Objectives

Though Pacific Wise already has rich knowledge and solid experience in e-commerce, they hope to discover more possibilities and increase sales performance by collaborating with an external professional team.

Our Solution

Google Search Ad（SEM）
Facebook Conversion Ad

Our Strategy

  • Leverage search engine marketing to attract high-demand customers
    Using Google Search Ad (SEM), the target audience can immediately discover Pacific Wise's official website and Marketplace portal in their search results and complete their purchases.
  • Implement Facebook ads to boost performance
    In addition to Google Ads, cacaFly's professional consultant team also proposed the usage of Facebook Conversion Ads to increase performance growth and achieve better results. Since the beginning of the third month, the client has maintained a steady Facebook ad spend.

The Outcome

Facebook ROAS
grew in the first month
+ 210 %
Website Traffic
+ 69 %
Cost Per Interaction
on fan page
- 97 %

Miacare

Brand Story

Miacare is a subsidiary of BenQ materials from Taiwan that sells contact lens which combine the best of optical design and material science to provide the wearer comfort, breathable and functional contact lenses while looking good at the same time.

Campaign Objective

Miacare is a Taiwanese brand that aims to increase its popularity in Malaysia with the help of a professional team by encouraging consumers to make offline purchases through social media promotions.

Our Solution

Google Search Ad（SEM）
Facebook Conversion Ad
Instagram Ad
Creative Production
Fan Page Management

Our Strategy

  • Social media management to enhance brand image, popularity and mind share
    We helped set the Tone & Manner for Miacare’s Fan Page and Instagram account, content planning and post scheduling, then incorporate it with high-quality visual design to connect with consumers on a deeper level, as well as enhance overall brand favorability.
  • Precision targeting + Cross-media marketing + Stunning creatives = Strongest advertising strategy
    We target potential customers based on their interest and behavior, then deliver Facebook and Instagram ads to create an excellent first impression to enhance brand awareness. Coupled with Google Ads (SEM), we have effectively directed customers with high-demand to their website to complete their purchase.

The Outcome

Click Through Rate (CTR)
+ 200 %
Organic Reach of Fan Page Posts
+ 135 %
Cost Per Engagement

- 60 %
＆ Offline sales increased!