Its market size has grown from USD 1.7 billion in 2016 to USD 10 billion in 2020. There's no doubt that influencer marketing has proven to be remarkably effective, therefore advertisers are willing to continuously invest in advertising budgets.
Influencer marketing can penetrate all stages in the marketing funnel in an all-round way and displaying important benefits at every point of the consumer journey.
The market size of inflencer marketing
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