As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!

1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.

According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.