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XiaoHongShu Search Ads: The Winning Playbook from Seeding to Conversion
On XHS, search has already become an indispensable part of the consumer journey. Data shows that about 70% of monthly active users use search, 88%
Sweet Opportunities Rise as Festivals and E-commerce Drive Malaysia’s Confectionery Market
According to Statista 2024 data, Malaysia’s confectionery market reached a total revenue of USD 6.3 billion and is expected to continue growing at an annual
Gen Z’s Rise in Health Consumption: How Can Brands Seize the Opportunity?
As health awareness grows, health related spending has become a new daily routine for Gen Z, fueling rapid market growth. According to McKinsey, in the
2025 TikTok Marketing Secrets Uncovered
TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three
AI Reshaping Shopping: Evolving Consumer Behavior and Brand Transformation
As AI enters daily life, shopping behavior is rapidly transforming. In the past, consumers relied on search engines to find products, compare prices page by
Audio Advertising Guide: Master the Key Formula to Make Your Brand Heard
With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers