Blog

Industry Trends

Mother’s Day Marketing! Analysis of Past consumer Trends And How Brands Should Act This Year

Mother’s Day is not only a significant occasion for family bonding but also a peak shopping season where brands and retailers compete for consumer attention. In 2024, the market demonstrated strong consumer spending power, with vertical e-commerce merchants reporting an average revenue increase of nearly 30%. Meanwhile, the comprehensive e-commerce platform MOMO achieved double-digit annual growth, indicating that the Mother’s Day economy continues to thrive.

Marketing Tips

The Art of Emotional Marketing! 5 Strategies to Create Sales Breakthroughs and Boost Brand Loyalty! 

Did you know that emotions influence purchasing decisions? 

Today, emotional marketing is regarded as a key strategy for building relationships between brands and consumers, with the goal of increasing sales, enhancing brand awareness, and strengthening customer loyalty. This article introduces five emotional marketing strategies to help your brand create a deeper emotional connection and secure a lasting place in consumers’ hearts!