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Mother’s Day is not only a significant occasion for family bonding but also a peak shopping season where brands and retailers compete for consumer attention. In 2024, the market demonstrated strong consumer spending power, with vertical e-commerce merchants reporting an average revenue increase of nearly 30%. Meanwhile, the comprehensive e-commerce platform MOMO achieved double-digit annual growth, indicating that the Mother’s Day economy continues to thrive.
According to a report by market research firm Mordor Intelligence, Malaysia’s e-commerce market is projected to reach USD 10.72 billion in 2024 and grow to an astonishing USD 20.93 billion by 2029. With the widespread adoption of smartphones and the internet, Malaysia’s e-commerce sector has experienced rapid development over the past few years, driven by several factors, including advancements in digital infrastructure, shifts in consumer behavior, increased participation from international and local brands, and a significant surge in online shopping post-pandemic.
Malaysia is a multicultural country, home to Malays, Chinese, Indians, and other ethnic groups, each with distinct perspectives on Valentine’s Day. Among urban youth and non-Muslim communities, Valentine’s Day is widely embraced as an opportunity to express love. However, some Muslim groups may choose not to participate due to religious beliefs.
Despite these differences, a survey by Picodi.com found that 68% of Malaysians celebrate Valentine’s Day, and 75% plan to buy gifts for their loved ones. This suggests that while not everyone formally observes the holiday, gift-giving remains a meaningful and widely accepted practice in Malaysian society.
