When people think of TikTok, many immediately associate it with dance challenges and viral clips from younger generations. However, the latest data and trends show
As more professionals turn to short form videos for information, effective B2B communication hinges on making complex ideas clear within seconds. According to the LinkedIn
On XHS, search has already become an indispensable part of the consumer journey. Data shows that about 70% of monthly active users use search, 88%
According to Statista 2024 data, Malaysia’s confectionery market reached a total revenue of USD 6.3 billion and is expected to continue growing at an annual
As health awareness grows, health related spending has become a new daily routine for Gen Z, fueling rapid market growth. According to McKinsey, in the
TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three
