According to a report by market research firm Mordor Intelligence, Malaysia’s e-commerce market is projected to reach USD 10.72 billion in 2024 and grow to an astonishing USD 20.93 billion by 2029. With the widespread adoption of smartphones and the internet, Malaysia’s e-commerce sector has experienced rapid development over the past few years, driven by several factors, including advancements in digital infrastructure, shifts in consumer behavior, increased participation from international and local brands, and a significant surge in online shopping post-pandemic.
Malaysia is a multicultural country, home to Malays, Chinese, Indians, and other ethnic groups, each with distinct perspectives on Valentine’s Day. Among urban youth and non-Muslim communities, Valentine’s Day is widely embraced as an opportunity to express love. However, some Muslim groups may choose not to participate due to religious beliefs.
Despite these differences, a survey by Picodi.com found that 68% of Malaysians celebrate Valentine’s Day, and 75% plan to buy gifts for their loved ones. This suggests that while not everyone formally observes the holiday, gift-giving remains a meaningful and widely accepted practice in Malaysian society.
Did you know that emotions influence purchasing decisions?
Today, emotional marketing is regarded as a key strategy for building relationships between brands and consumers, with the goal of increasing sales, enhancing brand awareness, and strengthening customer loyalty. This article introduces five emotional marketing strategies to help your brand create a deeper emotional connection and secure a lasting place in consumers’ hearts!
Ramadan is the holiest month of the year for Muslims, not only a reflection of deep faith but also one of the most festive and vibrant times in the city. For businesses, it is a golden opportunity for marketing that cannot be missed!
As a powerful Business Intelligence (BI) tool, Looker not only integrates data from multiple sources but also provides intuitive dashboards and reports, enabling businesses to quickly extract valuable insights. By driving data-informed decision-making, Looker is your ultimate partner in analytics!
The TotallyAwesome Youth Digital Insights study has reached its ninth year, offering an in-depth analysis of Southeast Asia’s Gen Z (ages 15-28) across Singapore, the
