The analytics tool favored by marketers: Seven key upgrades in GA4 functionality
Google Analytics（GA）is a website analysis tool used by 95% of marketers worldwide. Its simple and clear interface allows marketers to easily obtain detailed website data. The commonly used Universal Analytics version of GA will cease data collection entirely in July of this year, and past data will disappear. In its place, the new Google Analytics 4 (GA4) will be introduced. It can collect more comprehensive and detailed data, while also reducing the difficulty for marketers in collecting data. Now, let’s take a look at the differences between Universal Analytics and the new GA4 with cacaFly Malaysia!
