Omnichannel Retail Revolution: A Must-Read Guide to Digital Transformation in Stores
In the post-pandemic era, the Malaysian retail market is undergoing significant transformation. According to the latest market data, the physical retail sector boasts an impressive annual growth rate of 9.8%, far surpassing the mere 1.9% growth of pure e-commerce, showcasing the strong potential of brick-and-mortar retail. However, this surge is not merely a return to traditional retail models; it represents new opportunities created through digital transformation. In this challenging yet opportunistic landscape, mastering data and integrating omnichannel strategies has become essential for retail brands aiming for success.
