【Google Ads】2026/07 Product Updates
Update 1: Smarter Bid Strategy Calibration Means More Predictable Performance Starting August 17, 2026, Google will update how Search, Shopping, Performance Max, and Demand Gen campaigns using Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies are optimized. What happened before? Budget-constrained campaigns often performed better than the advertiser’s target. That looked like a positive […]