What is ABM? LinkedIn B2B Marketing: Practical Guide 2
1. Why LinkedIn Advertising Shouldn’t Focus Solely on Conversions B2B buying cycles are typically longer and involve multiple decision-makers. Therefore, Account-Based Marketing (ABM) cannot rely solely on conversion-focused advertising—it must also build brand awareness and generate demand. LinkedIn recommends that B2B marketers allocate 46% of their efforts to brand building and 54% to demand generation. […]