Tradition Meets Innovation, The Mooncake Market Captures Global Attention
The Mid-Autumn Festival is a symbol of reunion in East Asian culture. Mooncakes are not only festive desserts but also carry multiple roles such as family gatherings, gift-giving, and brand creativity. In recent years, consumer expectations for mooncakes have been shifting. They have moved from satisfying basic appetite to pursuing health and quality, and from […]
Fandom Culture: Turning Passion into Big Opportunities
In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support, co-creation, and pop-up activities. From city streets to social media platforms, the influence of fans is everywhere, showcasing the powerful energy of fandom. At the heart of this phenomenon is […]
[Google Marketing Live 2025 (Part 1)] Key Updates from Google Ads’ New AI Features
At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration. These changes are set to transform how advertisers approach search strategies, creative production, online shopping experiences and performance measurement. 1. AI-Powered Search Ads: AI Overviews and AI Mode Currently, advertisers […]