Xiaohongshu (RedNote) Data Analytics: Essential Metrics Every Brand Should Track
As Xiaohongshu (RedNote) continues to grow in Malaysia, more businesses and creators are using the platform to reach both local and international audiences. However, many brands still evaluate their content based solely on likes, saves, or views. When content doesn’t perform as expected, it’s easy to blame the algorithm—while ignoring the real issues already hidden […]
Optimizing XiaoHongShu Marketing: 5 Operational Details Crucial for Enterprise Success
XiaoHongShu (XHS) is a highly popular content-seeding platform today. It helps brands reach young consumers, build reputations, and achieve precise product seeding. However, many operators spend too much time posting with poor results. They often face low view counts and low conversion rates. The root cause usually lies in operational details rather than the platform […]
XiaoHongShu Search Ads: The Winning Playbook from Seeding to Conversion
On XHS, search has already become an indispensable part of the consumer journey. Data shows that about 70% of monthly active users use search, 88% of search activities are initiated by users themselves, and 90% of respondents say their purchase decisions are influenced by search content. This means XHS search is no longer just an […]
2025 XiaoHongShu Content Update: 5 Key Changes Every Creator Must Know
In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind of content gets more visibility. Factors such as originality, engagement rate, and niche consistency are now central to content visibility and reach.This article outlines the key updates, decodes platform algorithm […]