What is POV Content? How Brands Use POV Videos to Increase Engagement
On short-form video platforms such as TikTok, Instagram Reels, and Xiaohongshu, you may often see a video starting with the phrase “POV: …”. These three simple letters can instantly draw viewers into a narrative and keep them engaged until the very end. This type of content has emerged as a significant trend in short form […]
XiaoHongShu Search Ads: The Winning Playbook from Seeding to Conversion
On XHS, search has already become an indispensable part of the consumer journey. Data shows that about 70% of monthly active users use search, 88% of search activities are initiated by users themselves, and 90% of respondents say their purchase decisions are influenced by search content. This means XHS search is no longer just an […]