2025 XiaoHongShu Content Update: 5 Key Changes Every Creator Must Know
In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind
May 6, 2025
In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind
In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming
TikTok, the global short-video powerhouse, is revolutionizing digital advertising through cutting-edge AI technology. The platform’s latest innovation, Smart+, harnesses the power of generative AI to transform how brands create and optimize their ad campaigns. Smart+ empowers advertisers with innovative features to efficiently set up ads, manage campaigns, and boost creative potential, driving better ad performance and ROI!
In 2024, amidst the rapidly evolving global digital marketing landscape, cacaFly Malaysia continues to accompany brands in navigating challenges and creating new opportunities with its innovative spirit and professional strength. This year, we not only deepened our existing services but also expanded exciting partnerships, utilizing forward-looking digital marketing solutions to help businesses seize the initiative. As the year comes to a close, let us reflect on the highlights of this remarkable year:
On 1st October, Mabel Loh, General Manager of cacaFly Malaysia, was invited to Taiwan to attend the “New Retail OMO Practical Forum” organized by CYBERBIZ at the HNBK International Convention Center. The forum featured nine speakers and attracted approximately 160 participants, covering topics such as international perspectives, retail trends, and market opportunities. Discussions also included RMN (Retail Media Network), AI, and data monetization. Notably, directors from Meta and YouTube were invited to share insights on future trends in audiovisual content. As the closing speaker, Mabel Loh explored new opportunities for entering the Southeast Asian market, mainly focusing on the development potential in Malaysia as a high-consumption market.
As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
