As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
2.Meta Adds“Facebook Profile Feed” Ad Placement
Facebook launched a new ad placement called “Profile Feed” in June of this year. This ad will appear when users click on a friend’s profile and scroll down their updates. If you manage ads, you can select this placement in the Ads Manager’s manual placements; however, please note that this option cannot be used with the Meta Advantage+ placements.
The new placement supports a variety of advertising objectives, including brand awareness, traffic, engagement, and sales, and allows for multiple formats such as images, videos, carousels, and collections. Meta plans to extend this placement to Meta Advantage+ placements in the coming months.
3.Meta Raises Height Limit for Single Image Ads in Facebook Feed, Now Supporting 4:5 Aspect Ratio
Recently, Meta announced an increase in the height limit for single image ads in the Facebook Feed, now supporting images with a 4:5 (portrait) aspect ratio. This change enhances the visual appeal of ad content, as the previous limits were confined to ratios ranging from 1.91:1 (landscape) to 1:1 (square). Advertisers can now leverage this taller image format to improve ad performance. Advertisers can directly upload images with a 4:5 ratio or higher for newly launched ads while existing ads will automatically adjust to the new ratio. This update not only simplifies ad management processes but also provides brands with greater creative flexibility, further enhancing user engagement and brand awareness in a competitive market.
4. Facebook video feeds and in-stream video ads are now available in Meta’s new fullscreen video player
Meta has introduced a full-screen video player, allowing Facebook video feed and in-stream video ads to be displayed in the same vertical fullscreen format as Reels, long-form videos, and live broadcasts. This enhancement aims to ensure that Facebook videos of various lengths and formats are presented more conveniently and consistently, enabling users to discover and enjoy their favorite content quickly.
5. Meta has removed the background images from all existing instant form ads on Facebook
As of July 8, 2024, Meta has implemented a significant update to Facebook’s instant form ads by removing background images from all existing ads. This change affects all instant form ads, while Instagram campaigns remain unaffected. This update intends to enhance ad performance, as Meta has found that eliminating background images can lead to improved effectiveness. Meta anticipates that this change will increase form submission rates. For any new instant forms created in Ads Manager, API, and Meta Business Suite, Meta will offer the option to add background images, with this feature set to “off” by default.
As Meta continues to innovate, these updates to advertising features will undoubtedly provide brands and marketers with more opportunities. These changes not only simplify the ad management process but also enhance overall ad effectiveness. If you’re looking to improve your social media strategy further, cacaFly Malaysia is ready to offer professional advice and help you craft a suitable marketing plan.
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