Malaysia’s National Day (31 August), also known as Malaysia Independence Day (Merdeka Day / Hari Merdeka), is a public holiday for Malaysians, and major brands are naturally seizing this occasion, especially those in the e-commerce sector. As a nationwide holiday celebrated across all ethnic groups, National Day is as significant as Lunar New Year, Hari Raya, and Double 11. Therefore, it becomes a crucial moment for marketing efforts. Brands typically focus on promotional intensity and creative content to capture consumer attention, aiming to boost brand exposure and e-commerce sales.
Promotions to stimulate consumers’ purchasing desire and create festive marketing
Do consumers really have a higher shopping desire during Merdeka Day? According to data from Retail Asia, during the 2023 Malaysia Independence Day period, major brands competed in live streaming on Shopee, setting new platform records with 34 million hours of live streaming and online sales. Another data point from Mini Me Insights shows that 63% of sellers are optimistic about e-commerce opportunities during the Malaysia Independence Day period, particularly in categories like health, beauty, maternal and infant care, and lifestyle.
When festivals come around, consumers are generally on the lookout for discounts and special offers for several reasons. First, festivals are often accompanied by promotions where merchants offer discounts, coupons, and special deals to attract consumers. These promotions allow consumers to purchase products at lower prices. Since consumers may have a specific budget in mind, the discounts help them buy better-value products within that budget.
Additionally, as festive seasons often involve gift-giving, consumers seek value-for-money products to prepare their gifts without overspending. Holiday shopping has also become part of some cultures, leading many people to actively seek out discounts during the holiday season. Finally, businesses’ advertising and marketing strategies drive spending by highlighting holiday discounts and special offers, further fueling the desire to buy.
The Digital Marketing Matrix for Festive Marketing: How to Strategically Deploy for Merdeka Day Marketing
Summing up, National Day has also become an important battlefield for major brands to compete with consumers. To win this war, digital marketing will often become the main channel for marketing activities during Malaysia’s National Day. cacaFly also based on the understanding of the market trend, broadly speaking, will be classified by these digital marketing channels, which include:
Social Media: Brands use social media to post patriotic content, such as special edition product designs, patriotic songs, and videos, and to encourage users to participate in hashtag campaigns.
- SHOWCASE: INSIDE SCOOP and ZUS cross-industry collaboration launched coffee ice cream for National Day
Short Video Marketing (TikTok): The rise of short videos allows brands to attract young audiences with creative short videos. Challenge Contests and user-generated contents become major strategies. Brands are advised to make good use of TikTok’s various advertising platforms, such as TikTok Challenge, to engage more consumers and increase brand visibility on National Day.
Platform Promotions: E-commerce platforms like Shopee and Lazada hold special promotional events during National Day, offering limited-time discounts and special products to attract consumers. Coupled with targeted advertising, this reduces traffic costs and increases e-commerce conversion rates.
Video Marketing: Creative videos showcasing brands’ National Day activities and celebrations evoke emotional resonance among consumers. For example, major Malaysian brands often release advertisement videos during National Day to enhance brand image.
Influencer Marketing: In addition to the above, brands often collaborate with local influencers (KOL/KOC) to leverage their influence and fan base to expand the reach of brand messages.
How Can cacaFly Malaysia’s Omnichannel Digital Marketing Services Assist You?
As the 2024 National Day celebration approaches, what creative strategies will brand use to capture the market? Having a comprehensive and effective digital marketing consultancy team is crucial. cacaFly Malaysia’s omnichannel digital marketing services can fully assist you in achieving your marketing goals. Here is our service process:
- Assessment of Goals: We will deeply understand your brand, products, and market positioning. Based on business needs and marketing objectives, we will develop tailored marketing strategies to ensure every step effectively drives your business growth.
- Market Research: Before starting the project, we conducted comprehensive market research, analyzing market trends, competitors, and consumer behavior. Through data analysis, we help you understand the needs and preferences of your target audience and recommend suitable platforms and strategies.
- Strategic Planning: Based on market research results, we develop detailed marketing strategies, including recommendations for suitable media channels, selecting appropriate influencers, and designing specific promotional plans according to marketing goals. Our strategies will cover social media, advertising delivery, influencer marketing, etc.
- Execution: Once strategies are confirmed, we will implement the recommended marketing activities. We will meticulously manage advertising, content creation, social media operations, etc., ensuring each aspect runs smoothly and making timely adjustments for optimal results.
- Summary Report: After the marketing activities conclude, we provide a detailed summary report, analyzing the effectiveness of each marketing activity and evaluating the success and areas for improvement in the marketing strategy, offering valuable recommendations for future marketing efforts.
Struggling with Marketing Challenges?
Contact us and let the professional consultancy team at cacaFly work with you to create a remarkable new presence!
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cacaFly Malaysia is always at the forefront of digital marketing and committed to being the most reliable partner of our clients, priding ourselves in offering premium services with utmost enthusiasm and professionalism. Specializing in serving brand and performance oriented clients, our one-stop digital marketing services ranges from early research, mid-term advertising, MarTech application and creative production to data analysis and strategy optimization, cacaFly Malaysia has assisted countless brands and online merchants improve their performance and expand their businesses. If you need help with digital marketing strategy, ad placements etc., contact us now! PM us on cacaFly Malaysia Facebook or email us at [email protected]
