TikTok continues to grow fast in Malaysia, with nearly 10 million users and over 1 hour of average daily usage. This short-form video platform has become a key battleground for brand attention.
In addition to traditional placements like TopView and In-Feed Ads, TikTok recently introduced new ad formats and interactive features. These updates help brands connect with high-intent users, streamline lead generation, and improve conversion performance.
Here are three important updates to know:
📩 Messaging Ads
A new way to turn conversations into conversions.
TikTok’s Messaging Ads enable one-on-one interactions with potential customers, available in two formats:
• Direct Messaging Ads: Use TikTok’s native inbox for direct conversations
• Instant Messaging Adss: Redirect users to third-party platforms like Messenger, WhatsApp, or LINE
Key Benefits:
💬 Makes it easy for potential customers to ask questions
⚡ Quick replies help speed up buying decisions
📋 Allows you to evaluate lead quality faster
💖 Builds long-term customer relationships and trust
Best for: High-ticket items (e.g. home appliances, cars), education, healthcare, and B2B services that require consultation.
👉 Website Info Card
A smarter CTA that drives higher conversions.
The Website Info Card is a new type of CTA button. It lets you show more product details, highlight campaign messages, and guide users to take action directly from the ad.
Key Benefits:
✅ Looks and feels like native TikTok content, which improves user experience
✅ More flexible information fields (specs, offers, features)
✅ Easy to set up with a simple interface
✅ Tested to increase conversion rates by 4–5%
Best for: Brands focused on driving website traffic, conversions, or e-commerce sales—especially those with promo or landing pages.
📌 This feature is currently in testing. Contact cacaFly for early access.
🚘 Automotive Ads
Tailored conversion ads for car brands.
TikTok’s Automotive Ads are custom-built for the auto industry, featuring automated catalog integration, dynamic car model cards, and vehicle landing page links.
Key Benefits:
🚗 Combines car videos with product cards for better targeting
📈 Dynamic sorting based on user preferences to boost CTR
📋 Supports lead generation through your website
Performance results:
✅ Average CPA reduced by 30%
✅ Conversion rates increased by 33%
✅ Lead costs decreased by 63%
📌 This feature is currently in testing. Contact cacaFly for early access.
Conclusion
Whether your goal is sales, traffic, or lead generation, TikTok’s evolving ad ecosystem helps brands fuse content with conversions for powerful campaign results.
👉 Want to try TikTok’s latest ad features before others?
👉 Need a professional team to handle creative and media strategy?
cacaFly offers complete TikTok ad services, including campaign planning, creative production, media execution, and performance tracking. We help your brand not only get noticed but also drive real conversions.
Struggling with Brand Development and Marketing?
Reach out to us, and let the professional consultancy team at cacaFly to collaborate with you in creating a brighter future
PM: cacaFly Malaysia Facebook
Email: [email protected]
Mobile: 017-7486433
cacaFly Malaysia is always at the forefront of digital marketing and committed to being the most reliable partner of our clients, priding ourselves in offering premium services with utmost enthusiasm and professionalism. Specializing in serving brand and performance oriented clients, our one-stop digital marketing services ranges from early research, mid-term advertising, MarTech application and creative production to data analysis and strategy optimization, cacaFly Malaysia has assisted countless brands and online merchant improve their performance and expand their businesses. If you need help with digital marketing strategy, ad placements etc., contact us now! PM us on cacaFly Malaysia Facebook or email us at [email protected]
Source
Tiktok Help Center
https://ads.tiktok.com/help/article/about-tiktok-messaging-ads?lang=zh
https://ads.tiktok.com/help/article/about-info-card?lang=zh
https://ads.tiktok.com/help/article/about-automotive-ads?lang=zh
