2025 TikTok Marketing Secrets Uncovered
TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three key insights. Content before ads, and “staged authenticity” is what works Short-form video audiences do not expect polished, perfect, ad-heavy content. In contrast, “staged authenticity” travels farther. Effective content typically […]
Tradition Meets Innovation, The Mooncake Market Captures Global Attention
The Mid-Autumn Festival is a symbol of reunion in East Asian culture. Mooncakes are not only festive desserts but also carry multiple roles such as family gatherings, gift-giving, and brand creativity. In recent years, consumer expectations for mooncakes have been shifting. They have moved from satisfying basic appetite to pursuing health and quality, and from […]
AI Reshaping Shopping: Evolving Consumer Behavior and Brand Transformation
As AI enters daily life, shopping behavior is rapidly transforming. In the past, consumers relied on search engines to find products, compare prices page by page, read reviews, and finally make a decision. Today, this process is being rewritten. Consumers increasingly depend on AI to ask questions, get recommendations, and even complete transactions directly. This […]
Audio Advertising Guide: Master the Key Formula to Make Your Brand Heard
With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers strong immersion and emotional connection, it also opens up more marketing opportunities beyond the screen. To make audio a true conversion driver, the key lies in strategy and structure.This article […]
Fandom Culture: Turning Passion into Big Opportunities
In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support, co-creation, and pop-up activities. From city streets to social media platforms, the influence of fans is everywhere, showcasing the powerful energy of fandom. At the heart of this phenomenon is […]
[Ad Spot Update] Boost Engagement with TikTok’s New 2025 Ad Features
TikTok continues to grow fast in Malaysia, with nearly 10 million users and over 1 hour of average daily usage. This short-form video platform has become a key battleground for brand attention. In addition to traditional placements like TopView and In-Feed Ads, TikTok recently introduced new ad formats and interactive features. These updates help brands […]
Make It Real: How AI and Human Content Help Brands Build Deeper Connections
AI has transformed how we create content. It is fast, scalable, and efficient. But while we are seeing more content than ever, we are also feeling less of it. In today’s fast-scrolling world, the real challenge for brands is not just to be seen but to be remembered. And that takes more than just automation. […]
AAO is Becoming Mainstream! Time for Brands to Shift Focus to AI Recommendations
AI technology is reshaping search rules, and SEO, which once dominated marketing strategies, is quietly transforming. “AAO (AI Agent Optimization)” is gradually becoming the new optimization key, redefining the interaction between content and search. According to Alphabet’s Q1 2025 financial report, Google’s AI Overviews now has over 1.5 billion active users per month and continues […]
Must-Read for Marketing Beginners: How AI Makes Social Media Management Easier and More Efficient
Marketing on social media is always full of challenges. The rapid changes in platform ecosystems have rendered many traditional marketing tools less effective, making it harder to attract target audiences and resulting in lower engagement. As technology continues to advance, the emergence of AI has become a powerful tool in social media marketing. In fact, […]
TikTok World 2025 Highlights: How AI and Creative Tools Deliver Full-Funnel Results
As one of the world’s leading short video platforms, TikTok now engages over 1 billion active users every day. But users aren’t just passively scrolling—they’re actively creating, shaping trends, and influencing purchase decisions both online and offline. Over the past five years, TikTok has been working alongside brands to co-create a more interactive marketing ecosystem—one […]