2025 XiaoHongShu Content Update: 5 Key Changes Every Creator Must Know
In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind of content gets more visibility. Factors such as originality, engagement rate, and niche consistency are now central to content visibility and reach.This article outlines the key updates, decodes platform algorithm […]
[Google Ads] Product Updates for March-April 2025
Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users. Update 2: […]
Reels Performance Revealed: Boost Your Brand Impact and Drive Growth!
In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming a powerful growth engine. As one of Meta’s top short video formats, Reels combines creativity, high interactivity, and wide reach to connect brands with global audiences. In this article, we […]
Creating Effective Reels Ads: Unlocking the Power of Diversification Strategies for Maximum Audience Reach and Brand Impact
In this era of rapidly evolving Reels content, “diversification” is no longer just a trend but a necessity in marketing. To make your Reels ads stand out and truly resonate with your audience, the key lies in a well-executed creative diversification strategy. This article will guide you through how to expand your audience reach and […]
Latest Meta Ads Updates: 4 Key Highlights You Need to Know
Update 1: Expanded rollout of generative AI features and new Branding tools in Advantage+ Creative We are expanding the availability of background generation and full image generation – generative AI features inside Advantage+ creative to more advertisers. I am also excited to introduce the launch of a suite of Branding tools that allows you to […]
