The analytics tool favored by marketers: Seven key upgrades in GA4 functionality

Google Analytics(GA)is a website analysis tool used by 95% of marketers worldwide. Its simple and clear interface allows marketers to easily obtain detailed website data. The commonly used Universal Analytics version of GA will cease data collection entirely in July of this year, and past data will disappear. In its place, the new Google Analytics 4 (GA4) will be introduced. It can collect more comprehensive and detailed data, while also reducing the difficulty for marketers in collecting data. Now, let’s take a look at the differences between Universal Analytics and the new GA4 with cacaFly Malaysia!

Meta Advertisement Updates! Helping E-commerce Entrepreneurs Seize Opportunities

In response to the booming trend of online shopping, Meta has recently introduced several advertisement updates. These updates not only strengthen the AI technology but also add features to optimize marketing processes for retailers, significantly enhancing Meta’s competitiveness as a marketing channel. Let’s delve into these updates with cacaFly to help your business thrive!

2024 Malaysia’s Latest Digital Trends: 9 Key Highlights Unveiled

Every year, the authoritative consulting firm We Are Social releases a comprehensive digital trends report, examining the digital usage patterns of countries worldwide through in-depth data research and analysis. The latest edition of “Digital 2024: Malaysia” has just been released! cacaFly Malaysia has compiled 9 key insights from the report to share with you. Let’s take a look together

Back up GA3 now! Introducing four methods for backing up GA3

Google Analytics 4 (GA4), launched at the end of 2022, introduces flexibility and features such as device ID identification that Google Analytics 3 (GA3) lacked. Additionally, Google has announced that as of July 2024, Universal Analytics data will be completely cleared. This signifies the end of GA3 and marks the beginning of embracing the more powerful data analytics tools of GA4. However, this does not mean we should immediately transition to GA4 and disregard past data from GA3. This article will guide you on how to navigate such a transition effectively.

UTM Unveiled: A Key Player in tracking Web Traffic

Have you ever considered where your website traffic comes from? Is it from advertisements or newsletters? 

Collaborating with numerous Key Opinion Leaders (KOLs) may have brought significant traffic to your site, but have you pondered which KOL is genuinely effective?

Understanding which traffic contributes to revenue conversion allows you to identify and reduce advertisements that do not convert. Allocate more budget to ads with revenue, maximizing the efficiency of every marketing expense!

2024 Ramadan Marketing Strategy

Ramadan, the fasting month, is a big deal in Malaysia. With our mix of cultures, it’s for sure that Ramadan is a major event here. Muslims make up most of the population, about 61.3%, so when Ramadan rolls around, it’s like a gold rush for businesses.

【 真实案例分享!Petal Ads 3 步骤解决 Padini 困境 】

你知道吗?每 5 位马来西亚人就有 1 位马来西亚人是使用 Huawei 品牌的手机!由此可见 Petal Ads 在马来西亚绝对是未来的流行广告投放平台!今天结合真实案例带着大家一起了解 Huawei Petal Ads 到底如何帮助企业达到预期效益。一起看下去吧!

2023 Raya Sale 商机无穷!掌握 5 大产业洞察,布局营销最够力

伊斯兰开斋节(Hari-Raya)即将到来,网店想锁定大马 60% 穆斯林人口,绝对要把握有伊斯兰新年之称的最大档期 Ramadan & Raya Sale!这篇文章整理 Meta 五大产业洞察报告,一次掌握电商零售、消费品、娱乐、电子通讯与旅游的线上购物趋势,以及我们推荐的 Raya 行销时程。

【2023马来西亚最新网络使用报告!5 大数据,看懂网民都在做什么】

一年一度马来西亚网络使用报告又来啦!权威顾问公司 We are social ,每年初都会发布一份详细的网络使用报告,针对全球各国的数位环境,进行全面的数据调查与分析。最新一期《 Digital 2023 : Malaysia 》已在 2 月 13 日出炉;cacaFly Malaysia 将透过 3 篇文章,为大家整理报告重点。