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Brand Strategy 旅游广告抓住商机 – 以 KKDAY TAIWAN 为例 2014 年成立的台湾旅游电商新创公司 KKday,从创业第一天开始就准备走出台湾做跨境生意,并基于这样的思维建置网站和整个营运系统。短短几年就拿出亮丽成绩,目前已在亚洲十三个市场运营,其中十一个设有实体据点。 August 29, 2019
Brand Strategy 影音广告影响转换的4大秘诀,从Airbnb案例谈起 视频是越来越普遍的广告形式,且Youtube更是马来西亚最多人使用的社交媒体平台,且随着现今这个智慧时代,品牌的行销策略也应该更智慧化,因此善用各种工具以及 “测试-学习” 的模式,可以让每个广告活动都拥有贡献业绩的潜力。 August 16, 2019