Live commerce is no longer just a trend — it’s become a mainstream sales channel.
According to surveys, 73% of online shoppers have watched live commerce streams, and 31% have made purchases.
This reflects a clear shift in shopping behavior, and brands must adapt their marketing strategies accordingly.
Two Main Types of Live Streaming Platforms
- E-commerce Platforms (e.g., Shopee, Lazada): Focused on efficiency and quick transactions
- Social Platforms (e.g., Facebook, YouTube): Emphasize style, engagement, and building a connection with the audience
Before choosing a platform, brands should ask: Are we aiming for quick sales or long-term trust with our audience?
Key Shifts in Consumer Behavior
⏰ Prime Time: 8 PM – 10 PM
This is peak mobile usage time.It’s also when working adults and students have wrapped up their day, are more relaxed, and more likely to make emotional purchases.
🛒 Purchase Window: After 10 Minutes of Viewing
The first few minutes usually involve warming up the audience. Building trust and purchase intent takes at least 10 minutes of interaction.
Once viewers are introduced to the product and see real-time comments and reactions, they’re more likely to convert.
⚠️ The Challenge: Nearly 60% of viewers leave within the first 10 minutes!
That’s why your opening must be strong. But sustaining trust throughout the stream is what truly drives conversion.
What Products Sell Best via Live Commerce?
🔥 Hot Categories: Apparel, beauty & skincare, accessories, health supplements, and personal care products.
These items are visually engaging, easy to demo, and help build instant credibility.
How Should Brands Structure Their Livestream?
It’s recommended to break down your livestream into 10-minute segments.
Top reasons viewers are motivated to buy:
- Attractive pricing
- Limited-time offers or giveaways
- Platform-exclusive products
Common reasons for not purchasing:
- They’re just browsing, not intending to purchase
- Concerns about product quality
- They prefer shopping on other platforms
In short: Live commerce is about trust, not just transactions.
2025 Buzzword: Emotional Connection
Live streaming is no longer just about sales pitches — it’s about talking with viewers, becoming part of their routine, and forming emotional bonds.
According to Interbrand’s “Arena Strategy”, for brands to integrate into consumers’ lives, they must spark emotional resonance and a sense of participation.
Emotional resonance is the core value of live commerce.
How to Build Hype: 3 Short Video + Livestream Warm-Up Tactics
1. Pre-stream teaser videos
Countdown timers, perk reveals, and use polls or Q&A to build excitement.
2. Highlight clips as short videos
Create quick demos, unboxings, or sneak peeks to strengthen recall and drive interest.
3. Engage with viewers before the live
Launch a “wishlist” campaign to let fans suggest products they want to see, and involve fans in fun challenges.
These short-form videos not only warm up your audience but also create a seamless flow between teaser content and the actual stream.
Final Reminder
A livestream’s success isn’t just about same-day sales — it’s about preparation and long-term trust.
You need well-paced content, smart timing, and consistent engagement to drive results.
At cacaFly, we bring extensive hands-on experience, from precise audience targeting to ad optimization, helping brands boost their impact and drive conversions.
Struggling with Brand Development and Marketing?
Reach out to us, and let the professional consultancy team at cacaFly to collaborate with you in creating a brighter future!
PM: cacaFly Malaysia Facebook
Email: [email protected]
Mobile: 017-7486433
cacaFly Malaysia is always at the forefront of digital marketing and committed to being the most reliable partner of our clients, priding ourselves in offering premium services with utmost enthusiasm and professionalism. Specializing in serving brand and performance-oriented clients, our one-stop digital marketing services ranges from early research, mid-term advertising, MarTech application and creative production to data analysis and strategy optimization, cacaFly Malaysia has assisted countless brands and online merchants improve their performance and expand their businesses. If you need help with digital marketing strategy, ad placements etc., contact us now! PM us on cacaFly Malaysia Facebook or email us at [email protected]
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