Update 1: PMax Customer Retention Goal Now Fully Launched
Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage lapsed users by allowing advertisers to increase bids specifically for these audiences. You can also define high lifetime value segments so that PMax prioritizes bidding for your most valuable lost customers.
Update 2: More Image Control Options in PMax Campaigns
1. Landing page image controls
To enhance creative variety and make better use of ad placements, PMax can now automatically pull images from your landing page when it detects opportunities to improve performance. Advertisers can review these assets, remove them, or disable the feature entirely.
2. Image enhancement features
Advertisers can allow PMax to generate new versions of existing images by cropping them for different placements. This expands exposure opportunities and can improve campaign performance. More enhancements are on the way, including uncropped versions and animated effects, offering greater flexibility for creative assets.
Update 3: Increased Limit for Campaign-Level Negative Keywords
When campaign-level negative keywords were first introduced for PMax earlier this year, each campaign was limited to 100 keywords. Based on advertiser feedback, the limit has now been increased to 10,000 keywords per campaign, giving advertisers significantly more control over search traffic filtering.
Update 4: Bottom-of-Page Search Ad Placements Now Show Better Results
Advertisers who already serve ads at the top of the search results page can now also bid for bottom-of-page ad slots to expand their visibility.
According to Google’s testing, when top-position advertisers also participated in bottom placement auctions, the visibility of highly relevant ads increased by approximately 10 percent. Additionally, conversion rates for bottom ads rose by around 14 percent. This helps improve the overall user experience on the search page and offers advertisers more chances for exposure and conversions.
Whether at the top or bottom, search results pages will always present the most relevant ads to users. The system selects the most suitable ads for the bottom of the page based on context. Users may see a highly relevant ad from the same advertiser at the bottom, which could either complement or differ from the top ad content.
Source: Google
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