Infobip is a leading brand in omnichannel customer communication platforms, solving business issues for brands through data and technology. Recently, they held a Partners Day, bringing together many experts in the field of Martech to discuss observing user experiences, optimizing consumer journeys through member segmentation, and creating efficient marketing processes.
On that day, Microsoft was showcased as an example, demonstrating the powerful capabilities of modern AI technology. Further discussions were held using WhatsApp to explore the application of AI technology in marketing. For instance, besides collecting data through technology, brands can more precisely analyze each customer’s information. This enables personalized marketing for different audiences, not only prompting customers to make purchases but also allowing for faster and more immediate interaction to maintain and cultivate customer loyalty. Many considered this as one of the most notable highlights.
The Infobip Partners Day gathered Martech experts from Malaysia, sparking innovative thinking among attendees. In this data-driven era, integrating data from multiple platforms and retaining customers more efficiently is undeniably one of the most critical subjects today!
As an Infobip partner, cacaFly Malaysia will continue to deeply engage in the Martech field, introducing Infobip’s customer interaction solutions to the Malaysian market. We will offer related services, including professional local system integration and support, to bring higher efficiency and impactful business benefits to our customers.
►︎ Need a fresh marketing strategy?
►︎ Contact us now! cacaFly’s professional consulting team will help you get it done.
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cacaFly Malaysia is always at the forefront of digital marketing and committed to being the most reliable partner of our clients, priding ourselves in offering premium services with utmost enthusiasm and professionalism. Specializing in serving brand and performance oriented clients, our one-stop digital marketing services ranges from early research, mid-term advertising, MarTech application and creative production to data analysis and strategy optimization, cacaFly Malaysia has assisted countless brands and online merchant improve their performance and expand their businesses. If you need help with digital marketing strategy, ad placements etc., contact us now! PM us on cacaFly Malaysia Facebook or email us at [email protected]