Mother’s Day is not only a significant occasion for family bonding but also a peak shopping season where brands and retailers compete for consumer attention. In 2024, the market demonstrated strong consumer spending power, with vertical e-commerce merchants reporting an average revenue increase of nearly 30%. Meanwhile, the comprehensive e-commerce platform MOMO achieved double-digit annual growth, indicating that the Mother’s Day economy continues to thrive.
As consumer demands for Mother’s Day gifts become more diverse, several key market trends have emerged:
Popular Mother’s Day Gift Categories: A Balance Between Practicality and Experience
Market data reveals that Mother’s Day shoppers primarily focus on two major categories: health & wellness and relaxation experiences.
- Skincare & SPA Treatments: Modern consumers are increasingly conscious of health and beauty. Premium skincare products, aromatherapy, and SPA treatments have become popular choices, offering mothers not just a gift but also relaxation and self-care.
- Massage Chairs & Home Appliances: With busy lifestyles, many children opt for massage chairs, allowing mothers to relax at home, which in turn drives the growth of the high-end home appliance market.
- Health Supplements & Medical Check-ups: The aging population is placing greater importance on health. Products such as lutein, calcium tablets, probiotics, and multivitamins are experiencing growing sales. Additionally, health check-up packages have become a new gifting trend.
- Domestic & International Travel and Family Photoshoots: In recent years, experience-based gifts have gained popularity. Many families choose to take their mothers on trips, book luxury hotel stays, or arrange professional family photoshoots to create lasting memories.
Mothers’ Leisure Activities and Consumer Behavior
In their daily lives, mothers tend to engage in leisure activities that emphasize relaxation, health, and social interaction. The most common activities include:
- Shopping: Traditional markets and shopping districts remain primary consumer venues, serving as both retail and social spaces where mothers can shop and engage in conversations with friends.
- Walking & Fitness: Whether it’s morning exercise, park walks, or participating in community fitness activities, health management has become a key part of mothers’ daily routines.
- SPA & Beauty Treatments: Many mothers opt for SPA treatments and skincare routines to relieve stress and enhance their quality of life.
When it comes to shopping preferences, mothers frequently visit traditional markets, convenience stores, and pharmacies—highlighting that “convenience” plays a crucial role in their purchasing decisions.
Conclusion
The 2024 Mother’s Day market has shown significant growth, with popular product categories and marketing trends reflecting an increasing consumer focus on health, comfort, and social entertainment. Brands that effectively leverage video marketing, foster social media engagement, and adapt to changing consumer needs will gain a competitive edge during the Mother’s Day season—driving higher sales and enhancing brand value.
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