As digital marketing grows, businesses interact with users more frequently. However, managing a large volume of private messages often leads to delayed responses, low communication efficiency, and a negative impact on user experience and conversion rates. As a leading social commerce platform, XHS offers various tools to help businesses optimize customer service, especially the private message management as being a key function. To enhance the efficiency of private message interactions, XHS has introduced the “Private Message Module”, a management tool designed specifically for XHS’ Pro Accounts. This tool helps brands streamline message management, improve user engagement, and achieve more precise customer outreach.
1. What are the Private Message Modules?
XHS revealed that “Private Message Module” would be fully launched in September 2023. It is a comprehensive private messaging management tool that enables XHS Pro Accounts to communicate with users more easily, efficiently, and effortlessly. Brands can use messaging features to optimize private message management, from customized settings to auto-replies. This ensures more precise and efficient user interactions. This enhances service quality, makes users feel valued, strengthens brand trust, and ultimately increases purchase intent.
2. Steps and Requirements to Activate Private Message Modules
Before using this tool, businesses must apply for XHS’ Pro Account, commonly known as obtaining the Blue V. This verification is required to unlock the feature.
For details on how to apply for the Blue V, you can refer to the guide on XHS Professional Verified Account Application Guide: Key Steps to Building Brand Influence!. This guide provides a step-by-step application process and important considerations. Once the XHS’ Pro account is verified, users can log into the Pro Account Dashboard to access the private message module, allowing businesses to handle large volumes of messages with ease!
3. Key Features of the Private Message Module
This private message module typically focuses on three main areas:
- Multi-Agent Online Response
This tool supports a multi-agent management system, which allows Pro account users to add multiple customer service representatives via the professional account dashboard. This enables multiple agents to log in simultaneously and respond to customer inquiries in real time. Also, businesses are able to set different levels of agent permissions to ensure that messages are efficiently assigned to the right team members. This structured approach not only prevents message confusion, but also enhances response efficiency, and improves overall customer service management.
- Pre-Set Response Messages
This tool allows businesses to create standardized response templates for frequently asked questions, such as brand introductions, product features, promotions, and shipping details. By setting up these templates in advance, customer service teams are able to quickly address customer inquiries, improving response efficiency and reducing workload. Even when customer service agents are offline, users can still access relevant information by selecting pre-set FAQs to ensure a seamless customer experience.
- Custom Welcome Messages & Auto-Replies
Businesses can customize welcome messages that sent automatically when an XHS user initiates a private message with their XHS’ account. This ensures immediate engagement and enhances the user experience. Furthermore, this tool also includes an auto-reply feature, which allows users to receive instant responses.
It is noteworthy that, if a business desires to make auto-replies and lead collection for a specific advertisement post, they must first activate XHS advertising platform by applying XHS Pro Account and meet a minimum ad spend threshold within 30 days. Once the requirement is met, the system will automatically enable the function by next day, allowing businesses to collect potential customer information more efficiently. Specifically, the lead collection feature applies only to users who comment under an advertisement post. It does not collect contact information from regular private messages.
This private message module provides a more professional and efficient solution for businesses to directly manage the XHS’ private message. In today’s highly competitive market, leveraging this tool is most suitable for brands to strengthen their influence and achieve more sustainable growth on its platform.
Activate the private message module now to enhance communication efficiency and improve customer experience! Reach your target audience with precision, boost brand impact, and make every message count on XHS!
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Source:
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