Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience
Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users.
Update 2: YouTube Channel Subscriptions Now Trackable as Conversions in DGC
As Video Action Campaigns (VAC) transition to Demand Generation Campaigns (DGC), the ability to set YouTube channel subscriptions as a conversion goal is now available in DGC as well.
Simply link your Google Ads account with your YouTube channel, and you’ll be able to track subscriptions as a conversion in your campaign settings. Advertisers can choose to optimize using the Maximize Conversions bidding strategy to drive more subscribers within a set budget, or apply Target CPA (cost-per-acquisition) to optimize based on a desired cost per subscription.
Update 3: Flexible Use of Responsive Search Ad (RSA) Headlines with AI Assistance
Responsive Search Ads (RSA) allow up to 15 headlines, though only 3 appear at a time in a single ad impression.With the help of Google AI, the most relevant combination of headlines, descriptions, and creative assets is selected to improve ad performance.
When it could enhance performance, up to 2 RSA headlines may also appear as part of sitelink extensions. These extensions will not repeat the ad’s original headlines. If you’ve pinned specific headlines or descriptions to fixed positions (e.g., headline position 1 or 2), they will continue to display as set. You can view asset performance and placement via combination reports.
Update 4: Demand Generation Campaigns Gradually Expanding to Google Display Network (GDN)
From April, the reach of Demand Generation Campaigns is expanding to the GDN multimedia network. If a DGC contains image assets and GDN is enabled, ads will begin automatically serving across GDN inventory.
Google Video Partners (GVP) are also included in GDN placements. As long as Google Display Network is selected in your exposure channels, ads will be served to Google Video Partners (GVP).
Update 5: Channel Control Feature Rolling Out
Starting in April, the Channel Control feature is gradually being rolled out in Google Ads accounts. This gives advertisers the ability to specify where DGC are shown.
By default, DGC are eligible to appear across all available inventory to maximize reach. However, advertisers can now fine-tune their placements to specific channels like YouTube Shorts, Discover, Gmail, and more.
Source: Google
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