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Category: 品牌策略

Amazon 网路书店大裁 1.8 万人,「副业」AWS 为何做得比 Google、Microsoft 还要好?

倘若没有 AWS,Netflix、Zoom 等上百家公司都没有办法顺利营运,Amazon 如今已是最为庞大的云端巨头,AWS 获利几乎是其他所有部门总和的 3 倍,超过 4 分之 3 利润都来自这项业务。但为何原先经营线上书店的 Amazon 会投身云端,甚至做得比 Google、Microsoft 等网路巨头还要好?

Twitter 决定开放编辑按钮?防范用户滥用成为首要挑战

Twitter 用户也许都有过这样的经验:当你快速地发送推文,下一个瞬间发现用字错误,却因为无法重新编辑内容而感到无力。

Google 更新搜寻功能迎战对手!将减少 SEO 导向、品质较差内容

Google 宣布,即将要更新搜寻的演算法,目的是为了提高搜寻结果的品质,并减少搜寻结果中排名前面、但品质较差或非原创的内容。

内容变现遇瓶颈,小红书抢攻露营新蓝海!如何靠「生火」抢客?

根据 App 排行管理软体 Sensor Tower 最新数据,台湾社交媒体前三名为 Line、Dcard 与小红书,可以看出,有「中国版 Instagram」之称的小红书在台湾崛起,尤其特别受到 Z 世代喜爱。

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