Want to Shine on TikTok? 5 Key Algorithm Metrics You Need to Know!

As TikTok sweeps across the globe, this short-form video platform has evolved beyond mere entertainment into a primary battleground for brand promotion and content creator influence. With over 1 billion active users spending an average of 95 minutes daily consuming content, TikTok represents an enormous market potential. Whether you’re a business brand or an individual creator, standing out among the vast content depends on understanding and leveraging TikTok’s algorithmic rules.

How does the TikTok algorithm work? Why do some videos go viral quickly while other quality content remains unnoticed? Today, we’ll unveil the mysteries of TikTok’s algorithm through 5 key metrics, helping you quickly master the platform’s operational logic to stand out on the For You Page (FYP) and attract more followers and engagement!

Struggling with Managing Social Media Platforms? Build Emotional Connection with Your Followers!

In this digital age, social media platforms have become the primary channel for brands to build strong relationships with consumers. However, with the evolution of platforms like Facebook and Instagram, new contenders such as TikTok, Xiaohongshu, and Lemon8 have entered the competitive landscape. Relying solely on traffic and exposure is no longer sufficient for brands to stand out in a fierce market.

Today, we will explore how to strengthen the emotional connection between brands and consumers through the successful case study of GSC and examine six key aspects to create a loyal and engaged community!

2025 Digital Marketing Outlook for SMEs: Where Should You Allocate Your Budget?

As the AI and big data era is upon us, digital marketing is set to experience rapid changes and new challenges. Yet, this shift presents a significant opportunity for small and medium enterprises (SMEs) to embrace digital transformation. Drawing on cacaFly Malaysia’s extensive market experience over the past few years, 2025 will be a pivotal year. According to the OOSGA Global report, there are now 4.3 billion people online globally, with internet penetration exceeding 85% in developed countries. To remain competitive, Malaysian SMEs must grasp these emerging trends and master the strategies required to adapt swiftly and effectively.

Unlocking XHS’s Latest Algorithm: Strategies for Accelerating Your Posts into the Traffic Pool

Xiaohongshu (XHS / RED / Little Red Book), often referred to as China’s Instagram, is one of the apps where young people spend considerable time browsing. Users frequently turn to XHS for information, ideas, and opinions before seeking other sources. As a platform dedicated to sharing lifestyle content, it has become deeply integrated into many users’ daily routines. In 2024, XHS updated its recommendation algorithm further to enhance user experience, combat excessive marketing practices, and maintain the health and balance of the platform’s ecosystem. The core of the new algorithm focuses on evaluating the genuine activity level of accounts and the originality of content. By understanding and adapting to these algorithm updates, you can overcome “traffic shortages,” effectively increase your content’s visibility, and accelerate follower growth! cacaFly will analyze XHS’s latest algorithm and provide practical tips for optimizing content to help you stand out in the competitive landscape.

2024 Merdeka Marketing Insights

Malaysia’s National Day (31 August), also known as Malaysia Independence Day (Merdeka Day / Hari Merdeka), is a public holiday for Malaysians, and major brands are naturally seizing this occasion, especially those in the e-commerce sector. As a nationwide holiday celebrated across all ethnic groups, National Day is as significant as Lunar New Year, Hari Raya, and Double 11. Therefore, it becomes a crucial moment for marketing efforts. Brands typically focus on promotional intensity and creative content to capture consumer attention, aiming to boost brand exposure and e-commerce sales.

Stand out from the 2024 Global Sports Event: Capture consumer attention with creative advertising!

In the blink of an eye, the four-year global sports event is approaching. This year’s event is not only the first major sports event open for live audience participation after the pandemic, but also the largest sports event ever held in France. It is hailed as the biggest global sports event in the past decade, drawing significant public attention. This year’s event will open on 26 July and conclude on 11 August, and in order to gain more consumer attention during the event, major brands have been laying out advertisements and using innovative AI technology to enhance their brand experience, in an effort to raise brand awareness during this prime time.

XHS Professional Verified Account Application Guide: Key Steps to Building Brand Influence!

Social media marketing is one of the indispensable marketing methods at present. XHS, as a popular app in recent years, has emerged from numerous social media platforms to become one of the mainstream platforms for social media e-commerce promotion. It wields significant influence in consumer purchase decisions, prompting many domestic and international enterprises and brands to establish a presence on XHS for promotion and to apply for professional accounts. A XHS professional account not only symbolizes official certification but also grants users access to advanced marketing tools, enhancing brand marketing effectiveness. Today, let cacaFly Malaysia guide you through the process of applying for a professional account!

Three Hidden Tips on XHS to Ride the Official Traffic for Free!

XHS is currently a highly popular social media platform, with over two million users in Malaysia. “XHS” has become one of the platforms crazily pursued by female users. Whether you are an experienced own media operator or a newcomer, you have the opportunity to monetize traffic on XHS! Optimizing titles and cover images is basic, but are there any other methods to increase traffic? Yes! Today, let cacaFly Malaysia tell you about three hidden tips to help you gain official traffic for free.

Mastering Website Data For Outstanding Advertising Results

Traffic not only attracts visitors but also drives revenue! However, facing the constantly rising costs of traffic has become an undeniable challenge for various brands. In the face of such challenges, do you think the only solution is to continually increase advertising budgets? No!

E-commerce Must Read! In-Depth Analysis of GA4 Raw Data Architecture

This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.