Marketing Tips 彙整 - cacaFly Malaysia

From Traffic to Conversion: Unlocking the Power of X Ads

In the marketing funnel, while awareness and buzz are essential, the real driver of business growth is the ability to direct users to your official website, product pages, or campaign sites. In Malaysia, X is home to highly active and influential communities, including tech enthusiasts, the financial investment circle, ACG (Animation, Comics, and Games) fans, […]

Malaysia’s Whisky Market: Mastering the Marketing Rhythm of Year-End Gifting and New Launches

Although Malaysia is a Muslim-majority country, the whisky market continues to demonstrate stable growth potential. Euromonitor’s Spirits in Malaysia 2024 report notes that whisky outperformed other categories last year, driven by premium drinking culture, social media sharing, and festive gifting. Consumption is largely concentrated among non-Muslim segments, including the Chinese community, Indian Malaysians, and expatriates. The market relies on festivals to amplify buzz, […]

2026 Market Outlook: 5 Trends Shaping the Future of Marketing and Consumer Growth

2025 was a year defined by innovation. From AI applications and the rise of Retail Media Networks (RMN) to the booming creator economy, new tools have energized the market. Looking to 2026, technology and humanity will merge deeper than ever. The key to success lies in using data to respond precisely to consumer intent. cacaFly […]

Carousel Ads Decoded (Part 2): Specifications and Best Practices Across Platforms

Creative scripts need the right stage to shine. If assets don’t meet platform specifications, they get cropped or displayed poorly, killing engagement. Execution is just as important as creativity. cacaFly has distilled the key specs and best practices for Meta, LinkedIn, and Google to help you ensure every card performs perfectly. Meta (Facebook & Instagram): […]

Carousel Ads Decoded (Part 1): Mastering Rhythm for High Engagement

In a digital world where users swipe faster than they think, single images often vanish instantly. Carousel Ads offer brands more space and stronger interaction potential. By encouraging users to swipe through content, these ads effectively extend dwell time by 3 to 5 seconds—crucial moments that often determine clicks and conversions. Carousel Ads are more […]

2025 Esports Market Dynamics: Mastering Trends and Identifying Brand Opportunities

The 2025 League of Legends World Championship officially concluded in early November. According to Esports Charts statistics, over 6 million concurrent viewers watched this esports feast, proving once again that esports has become a global entertainment phenomenon that cannot be ignored. Behind this massive traffic are countless young souls cheering for victory and shedding tears […]

X Advertising Creative Best Practices: Marketing Trends in Short Videos and Immersive Experiences

In the international market, X (formerly Twitter) has evolved beyond a simple social platform into a crucial space for brand communication and creating immersive experiences. Many global brands consider X an essential part of their media strategy. Through video content, interactive ads and cross platform execution, they ensure that brand stories are seen at the […]

The New Five Senses of Marketing: How Brands Use “Feelings” to Win Consumers’ Hearts

Do you remember the last time you fell in love with a brand? Was it the warmth of a hand-brewed coffee, the comfort of walking into a softly lit bookstore, or the moment you saw a brand’s social media post that perfectly matched your mood? As the consumer landscape evolves, competition between brands is no […]

TikTok Insights: Age 35 + Creators Spark a New Wave of Trends

When people think of TikTok, many immediately associate it with dance challenges and viral clips from younger generations. However, the latest data and trends show that users aged 35 and above are joining the platform rapidly, gradually shaping a new cultural wave.They are no longer just observers but have become active creators and influencers, bringing […]

B2B Short Form Video Playbook: Make the Complex Simple, Deliver the Essentials Fast

As more professionals turn to short form videos for information, effective B2B communication hinges on making complex ideas clear within seconds. According to the LinkedIn × Ipsos 2025 Marketing Report, 78% of B2B brands are using video content for marketing, and 56% plan to increase investment in the next year. Nearly half of B2B marketers […]

XiaoHongShu Search Ads: The Winning Playbook from Seeding to Conversion

On XHS, search has already become an indispensable part of the consumer journey. Data shows that about 70% of monthly active users use search, 88% of search activities are initiated by users themselves, and 90% of respondents say their purchase decisions are influenced by search content. This means XHS search is no longer just an […]

Sweet Opportunities Rise as Festivals and E-commerce Drive Malaysia’s Confectionery Market

According to Statista 2024 data, Malaysia’s confectionery market reached a total revenue of USD 6.3 billion and is expected to continue growing at an annual rate of 7.82 percent over the next five years. As a multicultural nation, Malaysia offers a wide and diverse range of confectionery products to cater to the tastes and preferences […]

Gen Z’s Rise in Health Consumption: How Can Brands Seize the Opportunity?

As health awareness grows, health related spending has become a new daily routine for Gen Z, fueling rapid market growth. According to McKinsey, in the past year the share of young consumers who prioritize health has risen significantly compared with older generations. Unlike traditional views, Gen Z defines health more broadly. Beyond diet and exercise, […]

2025 TikTok Marketing Secrets Uncovered

TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three key insights. Content before ads, and “staged authenticity” is what works Short-form video audiences do not expect polished, perfect, ad-heavy content. In contrast, “staged authenticity” travels farther. Effective content typically […]

AI Reshaping Shopping: Evolving Consumer Behavior and Brand Transformation

As AI enters daily life, shopping behavior is rapidly transforming. In the past, consumers relied on search engines to find products, compare prices page by page, read reviews, and finally make a decision. Today, this process is being rewritten. Consumers increasingly depend on AI to ask questions, get recommendations, and even complete transactions directly. This […]

Audio Advertising Guide: Master the Key Formula to Make Your Brand Heard

With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers strong immersion and emotional connection, it also opens up more marketing opportunities beyond the screen. To make audio a true conversion driver, the key lies in strategy and structure.This article […]

Fandom Culture: Turning Passion into Big Opportunities

In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support, co-creation, and pop-up activities. From city streets to social media platforms, the influence of fans is everywhere, showcasing the powerful energy of fandom. At the heart of this phenomenon is […]

Make It Real: How AI and Human Content Help Brands Build Deeper Connections

AI has transformed how we create content. It is fast, scalable, and efficient. But while we are seeing more content than ever, we are also feeling less of it. In today’s fast-scrolling world, the real challenge for brands is not just to be seen but to be remembered. And that takes more than just automation. […]

Must-Read for Marketing Beginners: How AI Makes Social Media Management Easier and More Efficient

Marketing on social media is always full of challenges. The rapid changes in platform ecosystems have rendered many traditional marketing tools less effective, making it harder to attract target audiences and resulting in lower engagement. As technology continues to advance, the emergence of AI has become a powerful tool in social media marketing. In fact, […]

Google Cloud Next ’25 Recap: Top 6 AI Technologies Shaping the Future

Google Cloud Next ’25 made a grand debut in Las Vegas, spotlighting how AI is reshaping business transformation on a global scale. This year’s conference showcased more than 500 real-world AI customer success stories and was headlined by Google and Alphabet CEO Sundar Pichai alongside Google Cloud CEO Thomas Kurian, revealing the latest technology developments […]

[Google Marketing Live 2025 (Part 2)] Key Updates from Google Ads’ New AI Features

After reading the previous article, are you still craving for more? Let’s dive deeper into Google’s latest updates with cacaFly! 5/ Creative Tools Upgraded: AI-Powered Ad Asset Generation With Asset Studio and Product Studio, Google has made the creative production process more automated and flexible. Images can be extended into videos, assets can dynamically adapt […]

Father’s Day 2025: Turning Market Insight into Real Marketing Impact

Father’s Day is gaining momentum in Malaysia, and so is the opportunity for brands. In Malaysia, recent years have seen significant growth in search interest and sales related to men’s lifestyle products, tech gadgets, and experience-driven gifts. Brands that understand what dads want and deliver it on the right platforms can unlock real growth during […]

【2025 Live Commerce Trends】Going Viral Isn’t Just Luck. How Can Brands Make It Work?

Live commerce is no longer just a trend — it’s become a mainstream sales channel. According to surveys, 73% of online shoppers have watched live commerce streams, and 31% have made purchases. This reflects a clear shift in shopping behavior, and brands must adapt their marketing strategies accordingly. Two Main Types of Live Streaming Platforms […]

Reels Performance Revealed: Boost Your Brand Impact and Drive Growth!

In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming a powerful growth engine. As one of Meta’s top short video formats, Reels combines creativity, high interactivity, and wide reach to connect brands with global audiences. In this article, we […]

Creating Effective Reels Ads: Unlocking the Power of Diversification Strategies for Maximum Audience Reach and Brand Impact

In this era of rapidly evolving Reels content, “diversification” is no longer just a trend but a necessity in marketing. To make your Reels ads stand out and truly resonate with your audience, the key lies in a well-executed creative diversification strategy. This article will guide you through how to expand your audience reach and […]

Latest Meta Ads Updates: 4 Key Highlights You Need to Know

Update 1: Expanded rollout of generative AI features and new Branding tools in Advantage+ Creative We are expanding the availability of background generation and full image generation – generative AI features inside Advantage+ creative to more advertisers. I am also excited to introduce the launch of a suite of Branding tools that allows you to […]

Mother’s Day Marketing! Analysis of Past consumer Trends And How Brands Should Act This Year

Mother’s Day is not only a significant occasion for family bonding but also a peak shopping season where brands and retailers compete for consumer attention. In 2024, the market demonstrated strong consumer spending power, with vertical e-commerce merchants reporting an average revenue increase of nearly 30%. Meanwhile, the comprehensive e-commerce platform MOMO achieved double-digit annual growth, indicating that the Mother’s Day economy continues to thrive.

The Art of Emotional Marketing! 5 Strategies to Create Sales Breakthroughs and Boost Brand Loyalty!

Did you know that emotions influence purchasing decisions?

Today, emotional marketing is regarded as a key strategy for building relationships between brands and consumers, with the goal of increasing sales, enhancing brand awareness, and strengthening customer loyalty. This article introduces five emotional marketing strategies to help your brand create a deeper emotional connection and secure a lasting place in consumers’ hearts!

2025 Ramadan Marketing Strategy! Ramadan + Eid al-Fitr = Golden Marketing Opportunity!

Ramadan is the holiest month of the year for Muslims, not only a reflection of deep faith but also one of the most festive and vibrant times in the city. For businesses, it is a golden opportunity for marketing that cannot be missed!

From Data to Insights: How Looker Empowers Smart Decision-Making for Your Business

As a powerful Business Intelligence (BI) tool, Looker not only integrates data from multiple sources but also provides intuitive dashboards and reports, enabling businesses to quickly extract valuable insights. By driving data-informed decision-making, Looker is your ultimate partner in analytics!

Overwhelmed by Reports? Here’s How Looker Can Help You!

Are You Struggling with Data Management?

Imagine this: The first thing you do every morning is open GA4, CRM, ERP, POS, advertising dashboards, and several other platforms. You then spend hours downloading, organizing, and comparing data, hoping to find patterns among reports that seem completely unrelated. Sounds exhausting, right?

Or perhaps your marketing campaign has gone viral, and website traffic has skyrocketed—but you won’t know which ad triggered the surge until you receive the report days later. By then, the opportunity has already slipped away…

If these scenarios resonate with you, it’s time to discover Looker! Let cacaFly Malaysia walk you through how Looker can revolutionize your data management!

Struggling with Disorganized Data? Discover This Time-Saving Tool !

In today’s data-driven business environment, companies face unprecedented challenges. As the volume of data grows exponentially, effectively managing and utilizing this data has become key to business success. However, many organizations struggle with fragmented data and the efficiency losses caused by lengthy data processing times. This article will delve into these pain points and introduce a revolutionary tool that can completely transform how businesses manage their data!

Mastering Instagram：5 Essential Tips to Boost Your Visibility！

As a globally popular social platform, Instagram continuously innovates to help brands and creators enhance engagement and optimize user experiences. Whether through feature updates that cater to customer needs or operational strategies that break through traffic bottlenecks, mastering these key points will enable you to elevate your content publishing and fan interactions. This article will comprehensively analyze the 5 Key Strategies for Increasing Traffic on Instagram, empowering you to shine on the platform!

Want to Shine on TikTok? 5 Key Algorithm Metrics You Need to Know!

As TikTok sweeps across the globe, this short-form video platform has evolved beyond mere entertainment into a primary battleground for brand promotion and content creator influence. With over 1 billion active users spending an average of 95 minutes daily consuming content, TikTok represents an enormous market potential. Whether you’re a business brand or an individual creator, standing out among the vast content depends on understanding and leveraging TikTok’s algorithmic rules.

How does the TikTok algorithm work? Why do some videos go viral quickly while other quality content remains unnoticed? Today, we’ll unveil the mysteries of TikTok’s algorithm through 5 key metrics, helping you quickly master the platform’s operational logic to stand out on the For You Page (FYP) and attract more followers and engagement!

Struggling with Managing Social Media Platforms? Build Emotional Connection with Your Followers!

In this digital age, social media platforms have become the primary channel for brands to build strong relationships with consumers. However, with the evolution of platforms like Facebook and Instagram, new contenders such as TikTok, Xiaohongshu, and Lemon8 have entered the competitive landscape. Relying solely on traffic and exposure is no longer sufficient for brands to stand out in a fierce market.

Today, we will explore how to strengthen the emotional connection between brands and consumers through the successful case study of GSC and examine six key aspects to create a loyal and engaged community!

2025 Digital Marketing Outlook for SMEs: Where Should You Allocate Your Budget?

As the AI and big data era is upon us, digital marketing is set to experience rapid changes and new challenges. Yet, this shift presents a significant opportunity for small and medium enterprises (SMEs) to embrace digital transformation. Drawing on cacaFly Malaysia’s extensive market experience over the past few years, 2025 will be a pivotal year. According to the OOSGA Global report, there are now 4.3 billion people online globally, with internet penetration exceeding 85% in developed countries. To remain competitive, Malaysian SMEs must grasp these emerging trends and master the strategies required to adapt swiftly and effectively.

Unlocking XHS’s Latest Algorithm: Strategies for Accelerating Your Posts into the Traffic Pool

Xiaohongshu (XHS / RED / Little Red Book), often referred to as China’s Instagram, is one of the apps where young people spend considerable time browsing. Users frequently turn to XHS for information, ideas, and opinions before seeking other sources. As a platform dedicated to sharing lifestyle content, it has become deeply integrated into many users’ daily routines. In 2024, XHS updated its recommendation algorithm further to enhance user experience, combat excessive marketing practices, and maintain the health and balance of the platform’s ecosystem. The core of the new algorithm focuses on evaluating the genuine activity level of accounts and the originality of content. By understanding and adapting to these algorithm updates, you can overcome “traffic shortages,” effectively increase your content’s visibility, and accelerate follower growth! cacaFly will analyze XHS’s latest algorithm and provide practical tips for optimizing content to help you stand out in the competitive landscape.

2024 Merdeka Marketing Insights

Malaysia’s National Day (31 August), also known as Malaysia Independence Day (Merdeka Day / Hari Merdeka), is a public holiday for Malaysians, and major brands are naturally seizing this occasion, especially those in the e-commerce sector. As a nationwide holiday celebrated across all ethnic groups, National Day is as significant as Lunar New Year, Hari Raya, and Double 11. Therefore, it becomes a crucial moment for marketing efforts. Brands typically focus on promotional intensity and creative content to capture consumer attention, aiming to boost brand exposure and e-commerce sales.

Stand out from the 2024 Global Sports Event: Capture consumer attention with creative advertising!

In the blink of an eye, the four-year global sports event is approaching. This year’s event is not only the first major sports event open for live audience participation after the pandemic, but also the largest sports event ever held in France. It is hailed as the biggest global sports event in the past decade, drawing significant public attention. This year’s event will open on 26 July and conclude on 11 August, and in order to gain more consumer attention during the event, major brands have been laying out advertisements and using innovative AI technology to enhance their brand experience, in an effort to raise brand awareness during this prime time.

XHS Professional Verified Account Application Guide: Key Steps to Building Brand Influence!

Social media marketing is one of the indispensable marketing methods at present. XHS, as a popular app in recent years, has emerged from numerous social media platforms to become one of the mainstream platforms for social media e-commerce promotion. It wields significant influence in consumer purchase decisions, prompting many domestic and international enterprises and brands to establish a presence on XHS for promotion and to apply for professional accounts. A XHS professional account not only symbolizes official certification but also grants users access to advanced marketing tools, enhancing brand marketing effectiveness. Today, let cacaFly Malaysia guide you through the process of applying for a professional account!

Three Hidden Tips on XHS to Ride the Official Traffic for Free!

XHS is currently a highly popular social media platform, with over two million users in Malaysia. “XHS” has become one of the platforms crazily pursued by female users. Whether you are an experienced own media operator or a newcomer, you have the opportunity to monetize traffic on XHS! Optimizing titles and cover images is basic, but are there any other methods to increase traffic? Yes! Today, let cacaFly Malaysia tell you about three hidden tips to help you gain official traffic for free.

Mastering Website Data For Outstanding Advertising Results

Traffic not only attracts visitors but also drives revenue! However, facing the constantly rising costs of traffic has become an undeniable challenge for various brands. In the face of such challenges, do you think the only solution is to continually increase advertising budgets? No!

E-commerce Must Read! In-Depth Analysis of GA4 Raw Data Architecture

This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.

Elevate “membership management” by merging survey data with website information! Enhance CRM through BigQuery integration.

In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.

Major Privacy Updates for Instagram and Messenger! User Experience Elevated Once Again!

Instagram has introduced a series of updates to enhance its information and comment filtering systems, accompanied by new warning features. Additionally, there is an increased focus on strengthening users’ online privacy, providing a more secure internet experience. Let’s explore together with cacaFly to discover these exciting updates!

Why Does Your Shopify Need to Connect to GA4?

Shopify needed to connect to GA4 to improve data analytics and monitoring. TenMax GA4 import solution team overcomes these challenges to provide Shopify merchants with more complete competitive advantage and data insights!

Maximize the Value of Your Surveys! How to Perfectly Analyze Zero-Party and First-Party Data with GA4?

With the rising awareness of privacy, governments and tech giants worldwide are introducing policies in response. For instance, Google plans to block third-party cookies in browsers by 2024, and Apple restricts app developers from tracking the Identifier for Advertisers (IDFA) without the user’s explicit consent. In this context, “first-party data” and “zero-party data” that brands legitimately collect have become lifelines. Maximizing the application of data, achieving optimal marketing effectiveness through limited tracking, has become one of the hottest topics in the digital marketing industry.

Instagram’s Latest Update! Essential Information for Marketers, Analyzing the Four Newest Features on Instagram

Following the updates in November, Instagram has once again rolled out several significant changes. In addition to the previous introduction of virtual gifts and open subscription features in Instagram Reels, this update includes new features such as the ability to set posts for Closed Friends and share comments on Stories! Let’s explore together with cacaFly Malaysia to discover the latest functionalities introduced on Instagram!

Made For TikTok EP 1 — How Taco Bell Turned Crisis into Opportunity Through TikTok

TikTok recently launched a video series called ‘Made for TikTok.’ In these videos, various advertising experts and company executives are interviewed. They share their insights and techniques on how they use TikTok for brand promotion in their actual professional careers through conversations with the host.

Navigating 2023 Year-End Shopping Season: 3 Stages and 6 Rich Media Layouts

Why Should You Pay Attention to Year-End Shopping Season Marketing? The annual year-end shopping season is here – are you fully prepared?

Instagram Reels ads upgrade for year-end shopping season!

Singles’ Day is approaching, and Meta has also introduced a series of new advertising features for Instagram Reels, allowing businesses to better utilize these features to enhance their performance, especially during the shopping festival. Let’s now explore the new Instagram Reels advertising features with cacaFly!

Want to operate on Xiaohongshu but afraid of violating rules and being restricted?Understanding the Dos & Don’t of Managing Xiaohongshu

In today’s social media landscape, Xiaohongshu has become a popular platform for users to share their lives, interests, and shopping experiences. However, standing out on Xiaohongshu requires some strategic management. Today, let’s follow cacaFly to understand what is essential to do and what not to do when running a business on Xiaohongshu! Let’s dive in.

X is about to launch in-app recruitment features ! Just 2 months online and already receiving rave reviews during the trial period？

X is about to launch recruitment features within the app? X platform uses user data to train AI, what are the pros and cons? X platform recently updated its privacy policy and announced the upcoming recruitment feature. In this article, we will delve into X’s new feature, exploring its impact on users and businesses. Join cacaFly now to find out more!

Beneficial for Both Brands and Consumers! TikTok has had 2 recent updates, offering one viewing opportunity

In a recent TikTok report, it was highlighted that TikTok is further enhancing the shopping experience within the TikTok app, aiming to greatly improve user satisfaction. This includes integrating TikTok ads into app search results, making it easier for users to find desired products while shopping within the app. This article takes you deeper into the details.

4 key X features are getting an upgrade, boosting the experience for creators and users.

X platform is actively committed to providing a superior experience, not only for creators but also with groundbreaking efforts to enhance user experience. How will these updates impact us? Let’s delve into it together. Keep reading with cacaFly!

Instagram’s 4 Major Feature Upgrades — Creating a More Engaging Interactive Experience

Instagram officially announced the upgrade of numerous features, including the expansion of music functionalities and a collaborative plan with Spotify, as well as the ability to invite friends to co-author posts.

Threads Trend Fading Away? Meta’s Top 5 Official Recommendations for Marketers!

According to a report by Fortune , the amount of time Threads users spend on the app has decreased from 21 minutes at the initial launch to 6 minutes. So, how can we maintain the allure of Threads accounts? Meta has a few suggestions for marketers. Let’s explore them together with cacaFly!

Meta Video has been upgraded! Can Reels be seen on Facebook now?

Recently, Meta announced that Meta Watch will be rebranded as Meta Video, along with the introduction of some new Meta Video features. Today, cacaFly has organized the three main points for you:

【Malaysia TikTok 2023 Media Guide Report】Purchase Factors, User Engagement, Popular Content

TikTok is an emerging social media platform in Malaysia. How can we seize this trend and develop marketing strategies that integrate with Malaysia’s unique characteristics on the TikTok platform?

【真实案例分享！Petal Ads 3 步骤解决 Padini 困境】

你知道吗？每 5 位马来西亚人就有 1 位马来西亚人是使用 Huawei 品牌的手机！由此可见 Petal Ads 在马来西亚绝对是未来的流行广告投放平台！今天结合真实案例带着大家一起了解 Huawei Petal Ads 到底如何帮助企业达到预期效益。一起看下去吧！

How to increase brand exposure on TikTok? A 3-step guide to find the right community and create trends!

TikTok is currently the most popular app, with over one billion users! How can brands use TikTok’s unique sense of community belonging to boost sales? Recently, TikTok released an article introducing how brand marketing can establish communities and create trend topics to attract audience interest. Let’s take a look together!

【Digital Marketing for Mother’s Day】Part 2: Target Audience + Marketing Activities + Materials, All Prepared for You

In the previous article, we shared about the shopping opportunities, popular products, and marketing timeline for Mother’s Day. Today, we have another informative article for you. Follow cacaFly to learn about the target audience, recommended marketing activities, and materials for Mother’s Day.

【Digital Marketing for Mother’s Day】Part 1: Holiday Trends & Marketing Timelines

May is coming. Have you prepared your Mother’s Day marketing plan, bosses? Many consumers start searching for Mother’s Day gifts as early as the end of March. Therefore, businesses need to plan their marketing strategies. cacaFly has prepared a Mother’s Day sales guide for you. Let’s take a look together!

Grow Your Business During Raya Sale! Insights on Top 5 Categories to Create Your Marketing Strategy

Muslims account for 60% of Malaysia’s total population, and Hari Raya is just around the corner. For this article we have compiled the top 5 insights from Meta’s industry insight reports and offer our recommendations on the ideal marketing period for Hari Raya.

【2023 马来西亚行销社群平台指南】最新数据出炉，你该知道的三大重点！

权威顾问公司 We are social 每年初皆会发布一份详尽的数位报告，针对全球各国的数位使用情形，进行全面的数据调查。最新一期《Digital 2023: Malaysia》报告已在 2 月 13 日出炉。本篇文章，将聚焦于社群使用的重点数据与洞察。

【2023 最新调查】马来西亚人网上购物习惯，3 重点一次看

全球权威顾问公司 We are socialＭ每年初皆会发布一份详尽的数位报告，针对全球各国的数位使用情形，进行全面的数据调查。最新一期《 Digital 2023: Malaysia 》报告，已在 2 月 13 日出炉，上一篇文章，我们已经就马来西亚数位使用概况，整理出 5 大重点；本篇文章，将更进一步，聚焦于大马人线上购物行为的重点数据与洞察。

Bing、Edge 都能 “文字生成图像” 了！微软携手 OpenAI，还有哪些更新？

微软在搜索引擎 Bing 以及浏览器 Edge 中，更新了图像生成功能！将使用 OpenAI 的 DALL-E 技术根据文本提示创建图片。这款名为「Bing Image Creator」的工具将在 Bing 和 Edge 预览版中提供给用户。

2023 Raya Sale 商机无穷！掌握 5 大产业洞察，布局营销最够力

伊斯兰开斋节（Hari-Raya）即将到来，网店想锁定大马 60% 穆斯林人口，绝对要把握有伊斯兰新年之称的最大档期 Ramadan & Raya Sale！这篇文章整理 Meta 五大产业洞察报告，一次掌握电商零售、消费品、娱乐、电子通讯与旅游的线上购物趋势，以及我们推荐的 Raya 行销时程。

【2023马来西亚最新网络使用报告！5 大数据，看懂网民都在做什么】

一年一度马来西亚网络使用报告又来啦！权威顾问公司 We are social ，每年初都会发布一份详细的网络使用报告，针对全球各国的数位环境，进行全面的数据调查与分析。最新一期《 Digital 2023 : Malaysia 》已在 2 月 13 日出炉；cacaFly Malaysia 将透过 3 篇文章，为大家整理报告重点。

全年都是节日商机？TikTok 发布 2023 马来西亚銷售档期指南

网店做生意，不论目标是发展业务或推广品牌，把握行销时机、接触目标潜在客户，一直都是非常重要的一环。最近，TikTok 推出了最新行销指南 TikTok’s 2023 Marketing Calendar，其中详细列出了每季度的热门节庆，让我们一起来看看吧！

Get Ready for Ramadan! 3 Insights & Strategies to Step Up Your Marketing Game This Festive Season

The celebration of Ramadan and Hari Raya holds significant importance among Malaysian Muslims. This year’s Ramadan will begin on 22 March, and Eid al-Fitr will take place on 22 April. Want to launch marketing campaigns for Ramadan and Hari Raya in advance? Read on!

Category: Marketing Tips