[Google Marketing Live 2025 (Part 1)] Key Updates from Google Ads’ New AI Features
At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration. These changes are set to transform how advertisers approach search strategies, creative production, online shopping experiences and performance measurement. 1. AI-Powered Search Ads: AI Overviews and AI Mode Currently, advertisers […]
Father’s Day 2025: Turning Market Insight into Real Marketing Impact
Father’s Day is gaining momentum in Malaysia, and so is the opportunity for brands. In Malaysia, recent years have seen significant growth in search interest and sales related to men’s lifestyle products, tech gadgets, and experience-driven gifts. Brands that understand what dads want and deliver it on the right platforms can unlock real growth during […]
[Google Ads] Product Updates for April – May 2025
Update 1: PMax Customer Retention Goal Now Fully Launched Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage lapsed users by allowing advertisers to increase bids specifically for these audiences. You can also define high lifetime value segments so that PMax prioritizes bidding for your most valuable lost […]
【2025 Live Commerce Trends】Going Viral Isn’t Just Luck. How Can Brands Make It Work?
Live commerce is no longer just a trend — it’s become a mainstream sales channel. According to surveys, 73% of online shoppers have watched live commerce streams, and 31% have made purchases. This reflects a clear shift in shopping behavior, and brands must adapt their marketing strategies accordingly. Two Main Types of Live Streaming Platforms […]
[Google Ads] Product Updates for March-April 2025
Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users. Update 2: […]
Reels Performance Revealed: Boost Your Brand Impact and Drive Growth!
In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming a powerful growth engine. As one of Meta’s top short video formats, Reels combines creativity, high interactivity, and wide reach to connect brands with global audiences. In this article, we […]
Creating Effective Reels Ads: Unlocking the Power of Diversification Strategies for Maximum Audience Reach and Brand Impact
In this era of rapidly evolving Reels content, “diversification” is no longer just a trend but a necessity in marketing. To make your Reels ads stand out and truly resonate with your audience, the key lies in a well-executed creative diversification strategy. This article will guide you through how to expand your audience reach and […]
Latest Meta Ads Updates: 4 Key Highlights You Need to Know
Update 1: Expanded rollout of generative AI features and new Branding tools in Advantage+ Creative We are expanding the availability of background generation and full image generation – generative AI features inside Advantage+ creative to more advertisers. I am also excited to introduce the launch of a suite of Branding tools that allows you to […]
Malaysia’s E-Commerce Trends: Top selling Items on Shopee Revealed!
According to a report by market research firm Mordor Intelligence, Malaysia’s e-commerce market is projected to reach USD 10.72 billion in 2024 and grow to an astonishing USD 20.93 billion by 2029. With the widespread adoption of smartphones and the internet, Malaysia’s e-commerce sector has experienced rapid development over the past few years, driven by several factors, including advancements in digital infrastructure, shifts in consumer behavior, increased participation from international and local brands, and a significant surge in online shopping post-pandemic.
Southeast Asia’s Youth Digital Trends: How to Capture Gen Z’s Heart
The TotallyAwesome Youth Digital Insights study has reached its ninth year, offering an in-depth analysis of Southeast Asia’s Gen Z (ages 15-28) across Singapore, the Philippines, Malaysia, and Indonesia. The 2024 survey gathered insights from 7,732 young individuals and 2,528 parents, exploring the impact of retail, gaming, and social media on this generation. As Gen […]