Make It Real: How AI and Human Content Help Brands Build Deeper Connections
AI has transformed how we create content. It is fast, scalable, and efficient. But while we are seeing more content than ever, we are also feeling less of it. In today’s fast-scrolling world, the real challenge for brands is not just to be seen but to be remembered. And that takes more than just automation. […]
AAO is Becoming Mainstream! Time for Brands to Shift Focus to AI Recommendations
AI technology is reshaping search rules, and SEO, which once dominated marketing strategies, is quietly transforming. “AAO (AI Agent Optimization)” is gradually becoming the new optimization key, redefining the interaction between content and search. According to Alphabet’s Q1 2025 financial report, Google’s AI Overviews now has over 1.5 billion active users per month and continues […]
Must-Read for Marketing Beginners: How AI Makes Social Media Management Easier and More Efficient
Marketing on social media is always full of challenges. The rapid changes in platform ecosystems have rendered many traditional marketing tools less effective, making it harder to attract target audiences and resulting in lower engagement. As technology continues to advance, the emergence of AI has become a powerful tool in social media marketing. In fact, […]
TikTok World 2025 Highlights: How AI and Creative Tools Deliver Full-Funnel Results
As one of the world’s leading short video platforms, TikTok now engages over 1 billion active users every day. But users aren’t just passively scrolling—they’re actively creating, shaping trends, and influencing purchase decisions both online and offline. Over the past five years, TikTok has been working alongside brands to co-create a more interactive marketing ecosystem—one […]
[Google Marketing Live 2025 (Part 2)] Key Updates from Google Ads’ New AI Features
After reading the previous article, are you still craving for more? Let’s dive deeper into Google’s latest updates with cacaFly! 5/ Creative Tools Upgraded: AI-Powered Ad Asset Generation With Asset Studio and Product Studio, Google has made the creative production process more automated and flexible. Images can be extended into videos, assets can dynamically adapt […]
[Google Marketing Live 2025 (Part 1)] Key Updates from Google Ads’ New AI Features
At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration. These changes are set to transform how advertisers approach search strategies, creative production, online shopping experiences and performance measurement. 1. AI-Powered Search Ads: AI Overviews and AI Mode Currently, advertisers […]
Father’s Day 2025: Turning Market Insight into Real Marketing Impact
Father’s Day is gaining momentum in Malaysia, and so is the opportunity for brands. In Malaysia, recent years have seen significant growth in search interest and sales related to men’s lifestyle products, tech gadgets, and experience-driven gifts. Brands that understand what dads want and deliver it on the right platforms can unlock real growth during […]
[Google Ads] Product Updates for April – May 2025
Update 1: PMax Customer Retention Goal Now Fully Launched Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage lapsed users by allowing advertisers to increase bids specifically for these audiences. You can also define high lifetime value segments so that PMax prioritizes bidding for your most valuable lost […]
【2025 Live Commerce Trends】Going Viral Isn’t Just Luck. How Can Brands Make It Work?
Live commerce is no longer just a trend — it’s become a mainstream sales channel. According to surveys, 73% of online shoppers have watched live commerce streams, and 31% have made purchases. This reflects a clear shift in shopping behavior, and brands must adapt their marketing strategies accordingly. Two Main Types of Live Streaming Platforms […]
[Google Ads] Product Updates for March-April 2025
Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users. Update 2: […]
