2025 XiaoHongShu Content Update: 5 Key Changes Every Creator Must Know

In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind of content gets more visibility. Factors such as originality, engagement rate, and niche consistency are now central to content visibility and reach.This article outlines the key updates, decodes platform algorithm […]

Too Many Private Messages to Handle? XHS “Private Message Module” Helps You To Manage Conversations Efficiently!

With the rapid development of digital marketing, the frequency of communication between businesses and users is continuously increasing. However, managing a large volume of private messages often leads to delayed responses, low communication efficiency, and a negative impact on user experience and conversion rates. As a leading social commerce platform, XHS offers various tools to help businesses optimize customer service, especially the private message management as being a key function. To enhance the efficiency of private message interactions, XHS has introduced the “Private Message Module”, a management tool designed specifically for XHS’ Pro Accounts. This tool helps brands streamline message management, improve user engagement, and achieve more precise customer outreach.

2024 Instagram Algorithm Update. Original Creators Prioritized: Creators Will Encounter New Opportunities!

To provide all creators with fair exposure opportunities, Instagram once again introduced a major algorithm update in April 2024! The focus of this update is to prevent creators with large followings and high traffic from monopolizing all exposure opportunities. Instagram hopes to create a fairer algorithm that gives smaller creators more active space, encouraging them to produce more high-quality and original content. So let’s have cacaFly Malaysia guide us through the key updates this time!

2024 Ramadan Marketing Strategy

Ramadan, the fasting month, is a big deal in Malaysia. With our mix of cultures, it’s for sure that Ramadan is a major event here. Muslims make up most of the population, about 61.3%, so when Ramadan rolls around, it’s like a gold rush for businesses.