2024 Instagram Algorithm Update. Original Creators Prioritized: Creators Will Encounter New Opportunities!

To provide all creators with fair exposure opportunities, Instagram once again introduced a major algorithm update in April 2024! The focus of this update is to prevent creators with large followings and high traffic from monopolizing all exposure opportunities. Instagram hopes to create a fairer algorithm that gives smaller creators more active space, encouraging them to produce more high-quality and original content. So let’s have cacaFly Malaysia guide us through the key updates this time!

2024 Ramadan Marketing Strategy

Ramadan, the fasting month, is a big deal in Malaysia. With our mix of cultures, it’s for sure that Ramadan is a major event here. Muslims make up most of the population, about 61.3%, so when Ramadan rolls around, it’s like a gold rush for businesses.