As health awareness grows, health related spending has become a new daily routine for Gen Z, fueling rapid market growth. According to McKinsey, in the
TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three
As AI enters daily life, shopping behavior is rapidly transforming. In the past, consumers relied on search engines to find products, compare prices page by
With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers
In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support,
AI has transformed how we create content. It is fast, scalable, and efficient. But while we are seeing more content than ever, we are also
