At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration.
Update 1: PMax Customer Retention Goal Now Fully Launched Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage
Live commerce is no longer just a trend — it’s become a mainstream sales channel. According to surveys, 73% of online shoppers have watched live
In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming
In this era of rapidly evolving Reels content, “diversification” is no longer just a trend but a necessity in marketing. To make your Reels ads
Update 1: Expanded rollout of generative AI features and new Branding tools in Advantage+ Creative We are expanding the availability of background generation and full
