cacaFly Malaysia Invited to Share Insights at CYBERBIZ New Retail OMO Practical Forum in Taiwan
On 1st October, Mabel Loh, General Manager of cacaFly Malaysia, was invited to Taiwan to attend the “New Retail OMO Practical Forum” organized by CYBERBIZ at the HNBK International Convention Center. The forum featured nine speakers and attracted approximately 160 participants, covering topics such as international perspectives, retail trends, and market opportunities. Discussions also included RMN (Retail Media Network), AI, and data monetization. Notably, directors from Meta and YouTube were invited to share insights on future trends in audiovisual content. As the closing speaker, Mabel Loh explored new opportunities for entering the Southeast Asian market, mainly focusing on the development potential in Malaysia as a high-consumption market.
2024 Meta Advertising Feature Updates! Five Key Points at a Glance Helping You Master Digital Marketing Skills!
As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
Google“金鸡母关键字”曝光！你搜寻哪些内容，让他们赚最多？
Google近来在反垄断诉讼中，曝光了2018年9月某一周最赚钱的“金鸡母关键字”，揭露到底用户搜寻哪些内容，会带给他们最多收益。
“我为何会看到这篇文？”Meta 重磅公开演算法，Facebook、Instagram 是如何控制你
Meta全球事务总裁表示可以理解人们对生成式AI既期待又怕受伤害的态度，而他们相信，回应这些担忧的最佳方式就是开放。
Instagram Functionality Further Optimized! One Major Update Increases Your Reach
Have you ever tried Instagram Collaboration posts yet?
The function of Inviting collaborator is different from tagging friends. It allows posts or Reels appear on the original author’s account as well as the collaborator’s account. It’s a great way to increase reach and promote engagement rate! and now Instagram has further optimized the collaborator function! You can now add up to “THREE” collaborators!
2023 Instagram’s Latest Algorithm Revealed: Comprehensive of Stories, Feed, Reels, and Explore Algorithms
Recently, the CEO of Instagram shared the latest 2023 Instagram algorithm on their own Instagram account. In a video, they provided a detailed explanation of their ranking algorithm and offered key insights to help users better understand why they see specific content on the platform. Let’s dive in and take a look!
HUAWEI 也能放广告？3 重点，帶你搞懂华为 Petal Ads
想用更低的每次点击成本为网站带入大量、高品质的 traffic 吗？华为旗下的 HUAWEI Petal Ads 是你的绝佳选择，为你开拓崭新流量可能！cacaFly 作为 HUAWEI Petal Ads 官方合作代理商，这篇文章将用 3 点向你介绍华为广告优势！
Reels 两岁半了，跟 TikTok 有得拼吗？ IG 新打赏制，对创作者有没有吸引力？
Reels 为 Meta 在 2020 年 8 月于 Facebook 与 Instagram 上所推出的短影音功能，2 年半下来，成绩如何？ Instagram 新推出的打赏功能，能有效留住顶尖创作者吗？
“开放的 Twitter” 变 “专制的 Twitter”，Elon Musk 不准分享其他平台连结！怕什么？
从今年 10 月沸沸扬扬闹到现在的 Twitter，19 日再度推出重大更新： 不再允许用户分享其他社交平台的帐户或连结，违者可能会被要求删除违规推文、甚至被暂停帐号 。
提升 71% 购买意愿！抖音行销搭配网红更够力，合作 TikTok 创作者必知 4 重点！
TikTok 在近年迅速崛起，许多素人搭上了这趟列车，成为 TikTok 网红创作者。有研究显示，在 TikTok 上的广告如果有创作者的参与，可以有效提升 24% 产品好感度，因此如果你正在考虑参与 TikTok 行销，与平台网红创作者合作，绝对会是一个良好的选择！
