Want to Shine on TikTok? 5 Key Algorithm Metrics You Need to Know!

As TikTok sweeps across the globe, this short-form video platform has evolved beyond mere entertainment into a primary battleground for brand promotion and content creator influence. With over 1 billion active users spending an average of 95 minutes daily consuming content, TikTok represents an enormous market potential. Whether you’re a business brand or an individual creator, standing out among the vast content depends on understanding and leveraging TikTok’s algorithmic rules.

How does the TikTok algorithm work? Why do some videos go viral quickly while other quality content remains unnoticed? Today, we’ll unveil the mysteries of TikTok’s algorithm through 5 key metrics, helping you quickly master the platform’s operational logic to stand out on the For You Page (FYP) and attract more followers and engagement!

cacaFly Malaysia Invited to Share Insights at CYBERBIZ New Retail OMO Practical Forum in Taiwan

On 1st October, Mabel Loh, General Manager of cacaFly Malaysia, was invited to Taiwan to attend the “New Retail OMO Practical Forum” organized by CYBERBIZ at the HNBK International Convention Center. The forum featured nine speakers and attracted approximately 160 participants, covering topics such as international perspectives, retail trends, and market opportunities. Discussions also included RMN (Retail Media Network), AI, and data monetization. Notably, directors from Meta and YouTube were invited to share insights on future trends in audiovisual content. As the closing speaker, Mabel Loh explored new opportunities for entering the Southeast Asian market, mainly focusing on the development potential in Malaysia as a high-consumption market.

2024 Meta Advertising Feature Updates!  Five Key Points at a Glance  Helping You Master Digital Marketing Skills!

As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!

1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.

According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.

Instagram Functionality Further Optimized! One Major Update Increases Your Reach

Have you ever tried Instagram Collaboration posts yet? 
The function of Inviting collaborator is different from tagging friends. It allows posts or Reels appear on the original author’s account as well as the collaborator’s account. It’s a great way to increase reach and promote engagement rate! and now Instagram has further optimized the collaborator function! You can now add up to “THREE” collaborators! 

HUAWEI 也能放广告?3 重点,帶你搞懂华为 Petal Ads

想用更低的每次点击成本为网站带入大量、高品质的 traffic 吗?华为旗下的 HUAWEI Petal Ads 是你的绝佳选择,为你开拓崭新流量可能!cacaFly 作为 HUAWEI Petal Ads 官方合作代理商,这篇文章将用 3 点向你介绍华为广告优势!