2025 XiaoHongShu Content Update: 5 Key Changes Every Creator Must Know
In 2025, XiaoHongShu (RED) has rolled out major updates to its content and algorithm rules. These changes affect how posts are shown and what kind of content gets more visibility. Factors such as originality, engagement rate, and niche consistency are now central to content visibility and reach.This article outlines the key updates, decodes platform algorithm […]
[Google Ads] Product Updates for March-April 2025
Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users. Update 2: […]
Reels Performance Revealed: Boost Your Brand Impact and Drive Growth!
In today’s fast-evolving digital marketing world, how can brands capture attention, spark emotions, and drive consumer behavior in seconds? The answer is becoming clearer — Reels is rapidly becoming a powerful growth engine. As one of Meta’s top short video formats, Reels combines creativity, high interactivity, and wide reach to connect brands with global audiences. In this article, we […]
Creating Effective Reels Ads: Unlocking the Power of Diversification Strategies for Maximum Audience Reach and Brand Impact
In this era of rapidly evolving Reels content, “diversification” is no longer just a trend but a necessity in marketing. To make your Reels ads stand out and truly resonate with your audience, the key lies in a well-executed creative diversification strategy. This article will guide you through how to expand your audience reach and […]
Too Many Private Messages to Handle? XHS “Private Message Module” Helps You To Manage Conversations Efficiently!
With the rapid development of digital marketing, the frequency of communication between businesses and users is continuously increasing. However, managing a large volume of private messages often leads to delayed responses, low communication efficiency, and a negative impact on user experience and conversion rates. As a leading social commerce platform, XHS offers various tools to help businesses optimize customer service, especially the private message management as being a key function. To enhance the efficiency of private message interactions, XHS has introduced the “Private Message Module”, a management tool designed specifically for XHS’ Pro Accounts. This tool helps brands streamline message management, improve user engagement, and achieve more precise customer outreach.
Want to Shine on TikTok? 5 Key Algorithm Metrics You Need to Know!
As TikTok sweeps across the globe, this short-form video platform has evolved beyond mere entertainment into a primary battleground for brand promotion and content creator influence. With over 1 billion active users spending an average of 95 minutes daily consuming content, TikTok represents an enormous market potential. Whether you’re a business brand or an individual creator, standing out among the vast content depends on understanding and leveraging TikTok’s algorithmic rules.
How does the TikTok algorithm work? Why do some videos go viral quickly while other quality content remains unnoticed? Today, we’ll unveil the mysteries of TikTok’s algorithm through 5 key metrics, helping you quickly master the platform’s operational logic to stand out on the For You Page (FYP) and attract more followers and engagement!
cacaFly Malaysia Invited to Share Insights at CYBERBIZ New Retail OMO Practical Forum in Taiwan
On 1st October, Mabel Loh, General Manager of cacaFly Malaysia, was invited to Taiwan to attend the “New Retail OMO Practical Forum” organized by CYBERBIZ at the HNBK International Convention Center. The forum featured nine speakers and attracted approximately 160 participants, covering topics such as international perspectives, retail trends, and market opportunities. Discussions also included RMN (Retail Media Network), AI, and data monetization. Notably, directors from Meta and YouTube were invited to share insights on future trends in audiovisual content. As the closing speaker, Mabel Loh explored new opportunities for entering the Southeast Asian market, mainly focusing on the development potential in Malaysia as a high-consumption market.
2024 Meta Advertising Feature Updates! Five Key Points at a Glance Helping You Master Digital Marketing Skills!
As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
Google“金鸡母关键字”曝光！你搜寻哪些内容，让他们赚最多？
Google近来在反垄断诉讼中，曝光了2018年9月某一周最赚钱的“金鸡母关键字”，揭露到底用户搜寻哪些内容，会带给他们最多收益。
“我为何会看到这篇文？”Meta 重磅公开演算法，Facebook、Instagram 是如何控制你
Meta全球事务总裁表示可以理解人们对生成式AI既期待又怕受伤害的态度，而他们相信，回应这些担忧的最佳方式就是开放。
