As health awareness grows, health related spending has become a new daily routine for Gen Z, fueling rapid market growth. According to McKinsey, in the
TikTok addiction is not only a user issue. It is also reshaping how brands and creators collaborate. This year’s “TikTok Creator Marketing Summit” highlights three
The Mid-Autumn Festival is a symbol of reunion in East Asian culture. Mooncakes are not only festive desserts but also carry multiple roles such as
As AI enters daily life, shopping behavior is rapidly transforming. In the past, consumers relied on search engines to find products, compare prices page by
With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers
In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support,
