As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
In this digital age, social media platforms have become the primary channel for brands to build strong relationships with consumers. However, with the evolution of platforms like Facebook and Instagram, new contenders such as TikTok, Xiaohongshu, and Lemon8 have entered the competitive landscape. Relying solely on traffic and exposure is no longer sufficient for brands to stand out in a fierce market.
Today, we will explore how to strengthen the emotional connection between brands and consumers through the successful case study of GSC and examine six key aspects to create a loyal and engaged community!
As the AI and big data era is upon us, digital marketing is set to experience rapid changes and new challenges. Yet, this shift presents a significant opportunity for small and medium enterprises (SMEs) to embrace digital transformation. Drawing on cacaFly Malaysia’s extensive market experience over the past few years, 2025 will be a pivotal year. According to the OOSGA Global report, there are now 4.3 billion people online globally, with internet penetration exceeding 85% in developed countries. To remain competitive, Malaysian SMEs must grasp these emerging trends and master the strategies required to adapt swiftly and effectively.
Cyberbiz’s solutions tackle these issues with a template-based approach for online stores. They offer OMO functionality for unified consumer data management and over 100 promotional tools for tailored marketing campaigns.
As one of the most popular social platforms globally, Instagram is continuously committed to providing users with new experiences. Recently, Instagram has introduced several exciting feature updates that will significantly enhance your social interactions and creative expression. Whether you’re a seasoned user or a newcomer, these new features are worth exploring and trying. Let’s dive into these thrilling updates!
In June 2024, cacaFly Malaysia, a Malaysian digital marketing company, formed a strategic partnership with CYBERBIZ, an e-commerce enabler that offers OMO (online-merge-offline) retail solutions.
