In June 2024, cacaFly Malaysia, a Malaysian digital marketing company, formed a strategic partnership with CYBERBIZ, an e-commerce enabler that offers OMO (online-merge-offline) retail solutions.
Xiaohongshu (XHS / RED / Little Red Book), often referred to as China’s Instagram, is one of the apps where young people spend considerable time browsing. Users frequently turn to XHS for information, ideas, and opinions before seeking other sources. As a platform dedicated to sharing lifestyle content, it has become deeply integrated into many users’ daily routines. In 2024, XHS updated its recommendation algorithm further to enhance user experience, combat excessive marketing practices, and maintain the health and balance of the platform’s ecosystem. The core of the new algorithm focuses on evaluating the genuine activity level of accounts and the originality of content. By understanding and adapting to these algorithm updates, you can overcome “traffic shortages,” effectively increase your content’s visibility, and accelerate follower growth! cacaFly will analyze XHS’s latest algorithm and provide practical tips for optimizing content to help you stand out in the competitive landscape.
Malaysia’s National Day (31 August), also known as Malaysia Independence Day (Merdeka Day / Hari Merdeka), is a public holiday for Malaysians, and major brands are naturally seizing this occasion, especially those in the e-commerce sector. As a nationwide holiday celebrated across all ethnic groups, National Day is as significant as Lunar New Year, Hari Raya, and Double 11. Therefore, it becomes a crucial moment for marketing efforts. Brands typically focus on promotional intensity and creative content to capture consumer attention, aiming to boost brand exposure and e-commerce sales.
In the blink of an eye, the four-year global sports event is approaching. This year’s event is not only the first major sports event open for live audience participation after the pandemic, but also the largest sports event ever held in France. It is hailed as the biggest global sports event in the past decade, drawing significant public attention. This year’s event will open on 26 July and conclude on 11 August, and in order to gain more consumer attention during the event, major brands have been laying out advertisements and using innovative AI technology to enhance their brand experience, in an effort to raise brand awareness during this prime time.
Social media marketing is one of the indispensable marketing methods at present. XHS, as a popular app in recent years, has emerged from numerous social media platforms to become one of the mainstream platforms for social media e-commerce promotion. It wields significant influence in consumer purchase decisions, prompting many domestic and international enterprises and brands to establish a presence on XHS for promotion and to apply for professional accounts. A XHS professional account not only symbolizes official certification but also grants users access to advanced marketing tools, enhancing brand marketing effectiveness. Today, let cacaFly Malaysia guide you through the process of applying for a professional account!
Food is an indispensable part of daily life, ensuring that the food and beverage industry consistently experiences stable demand, despite intense competition. In the face of such competition, I LOVE YOO! aims not only to strengthen its existing Chinese customer base but also to introduce traditional Chinese cuisine to a wider audience. The brand is dedicated to continually increasing its popularity among the diverse Malaysian population.Let’s see how cacaFly Malaysia effectively expanded I LOVE YOO!’s reach in Malaysia’s diverse markets by developing new traffic
