With the rising awareness of privacy, governments and tech giants worldwide are introducing policies in response. For instance, Google plans to block third-party cookies in browsers by 2024, and Apple restricts app developers from tracking the Identifier for Advertisers (IDFA) without the user’s explicit consent. In this context, “first-party data” and “zero-party data” that brands legitimately collect have become lifelines. Maximizing the application of data, achieving optimal marketing effectiveness through limited tracking, has become one of the hottest topics in the digital marketing industry.
Following the updates in November, Instagram has once again rolled out several significant changes. In addition to the previous introduction of virtual gifts and open subscription features in Instagram Reels, this update includes new features such as the ability to set posts for Closed Friends and share comments on Stories! Let’s explore together with cacaFly Malaysia to discover the latest functionalities introduced on Instagram!
In the digital age, understanding consumer behavior and preferences comprehensively is crucial for brands! When brands understand the behavior and preferences of consumers both online and offline, they can more precisely target their audience, helping to deliver advertisements accurately to the primary and potential audience.
CacaFly Malaysia attended the TikTok event held in Malaysia for Ramadan 2024 on November 8th. This was a physical event launched as part of TikTok’s marketing plan for Ramadan 2024.
With multiple year-end holidays approaching, Meta has released an article about the new features launched for creators on Instagram and Facebook. The aim is to provide new incentive mechanisms within the products to assist creators and brand partners in leveraging the holiday season as a business opportunity, promoting brand content, and achieving peak performance. Let’s explore more with cacaFly!
社群平台正处于群雄争斗的战国时代，Instagram与短影音争抢你的眼睛，推特被马斯克收购后一团乱，现在杀出重围的似乎是微软的LinkedIn。
