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【2023 Year in Review | cacaFly Highlights】

As 2023 draws to a close, the world is gradually recovering from the shadows of the pandemic in the previous years. cacaFly Malaysia continues to promote digital marketing services with a positive attitude, collaborating with clients to successfully execute various projects. As we approach the end of the year, cacaFly would like to share with you:

Industry Trends

A Must-Read for Marketers! TikTok Trend Review,What’s Next 2024 Trend Report, 5 Keys to Successful TikTok Creator Ads!

As we bid farewell to the year 2023, TikTok officially released the trend review for the year and trend predictions for 2024. Additionally, Creator IQ introduced the TikTok Advertising Guide. Today, cacaFly Malaysia is here to help everyone consolidate the key points, enabling marketers to proactively strategize their marketing layout and achieve sales performance in 2024.

Marketing Tips

E-commerce Must Read! In-Depth Analysis of GA4 Raw Data Architecture

This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.