In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.
cacaFly Malaysia collaborated with Taiwanese Adtech and Martech company TenMax, hosting a webinar named “Doubling Your Conversion Rate: Unleashing the Potential of Martech Tools through Real Case Study” on 30th November and 7th December . The event attracted over a hundred professionals from brands and industries. By showcasing real cases, the event demonstrated how renowned brands leverage marketing technology tools for a more in-depth analysis of data, thereby creating greater value for the brands.
Instagram has introduced a series of updates to enhance its information and comment filtering systems, accompanied by new warning features. Additionally, there is an increased focus on strengthening users’ online privacy, providing a more secure internet experience. Let’s explore together with cacaFly to discover these exciting updates!
Google近来在反垄断诉讼中，曝光了2018年9月某一周最赚钱的“金鸡母关键字”，揭露到底用户搜寻哪些内容，会带给他们最多收益。
Shopify needed to connect to GA4 to improve data analytics and monitoring. TenMax GA4 import solution team overcomes these challenges to provide Shopify merchants with more complete competitive advantage and data insights!
With the rising awareness of privacy, governments and tech giants worldwide are introducing policies in response. For instance, Google plans to block third-party cookies in browsers by 2024, and Apple restricts app developers from tracking the Identifier for Advertisers (IDFA) without the user’s explicit consent. In this context, “first-party data” and “zero-party data” that brands legitimately collect have become lifelines. Maximizing the application of data, achieving optimal marketing effectiveness through limited tracking, has become one of the hottest topics in the digital marketing industry.
