Every year, the authoritative consulting firm We Are Social releases a comprehensive digital trends report, examining the digital usage patterns of countries worldwide through in-depth data research and analysis. The latest edition of “Digital 2024: Malaysia” has just been released! cacaFly Malaysia has compiled 9 key insights from the report to share with you. Let’s take a look together
Google Analytics 4 (GA4), launched at the end of 2022, introduces flexibility and features such as device ID identification that Google Analytics 3 (GA3) lacked. Additionally, Google has announced that as of July 2024, Universal Analytics data will be completely cleared. This signifies the end of GA3 and marks the beginning of embracing the more powerful data analytics tools of GA4. However, this does not mean we should immediately transition to GA4 and disregard past data from GA3. This article will guide you on how to navigate such a transition effectively.
Have you ever considered where your website traffic comes from? Is it from advertisements or newsletters?
Collaborating with numerous Key Opinion Leaders (KOLs) may have brought significant traffic to your site, but have you pondered which KOL is genuinely effective?
Understanding which traffic contributes to revenue conversion allows you to identify and reduce advertisements that do not convert. Allocate more budget to ads with revenue, maximizing the efficiency of every marketing expense!
Ramadan, the fasting month, is a big deal in Malaysia. With our mix of cultures, it’s for sure that Ramadan is a major event here. Muslims make up most of the population, about 61.3%, so when Ramadan rolls around, it’s like a gold rush for businesses.
Traffic not only attracts visitors but also drives revenue! However, facing the constantly rising costs of traffic has become an undeniable challenge for various brands. In the face of such challenges, do you think the only solution is to continually increase advertising budgets? No!
As marketers, we can deeply feel the constant changes in the digital marketing field every day. For instance, the rapid rise of Artificial Intelligence (AI) in 2023 is a typical example, and this phenomenon is expected to continue evolving in 2024. In addition to the advancements in AI technology, user preferences also constantly change with the times and trends. Despite the fast-paced nature of the digital marketing field, it is precisely this dynamic nature that makes it intriguing! Moving forward, let’s follow the footsteps of cacaFly Malaysia and delve into the three major aspects of strategy, tools, and content. Let’s explore the future of digital marketing and uncover the trends for this year!
