This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.
In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.
Instagram has introduced a series of updates to enhance its information and comment filtering systems, accompanied by new warning features. Additionally, there is an increased focus on strengthening users’ online privacy, providing a more secure internet experience. Let’s explore together with cacaFly to discover these exciting updates!
Shopify needed to connect to GA4 to improve data analytics and monitoring. TenMax GA4 import solution team overcomes these challenges to provide Shopify merchants with more complete competitive advantage and data insights!
With the rising awareness of privacy, governments and tech giants worldwide are introducing policies in response. For instance, Google plans to block third-party cookies in browsers by 2024, and Apple restricts app developers from tracking the Identifier for Advertisers (IDFA) without the user’s explicit consent. In this context, “first-party data” and “zero-party data” that brands legitimately collect have become lifelines. Maximizing the application of data, achieving optimal marketing effectiveness through limited tracking, has become one of the hottest topics in the digital marketing industry.
Following the updates in November, Instagram has once again rolled out several significant changes. In addition to the previous introduction of virtual gifts and open subscription features in Instagram Reels, this update includes new features such as the ability to set posts for Closed Friends and share comments on Stories! Let’s explore together with cacaFly Malaysia to discover the latest functionalities introduced on Instagram!
