As Martech becomes a major trend in modern marketing, have your brands kept up with this wave? In brand marketing, do you also face the following challenges?
- Unable to comprehensively understand the behavior and preferences of online and offline consumers.
- Uncertain about how to analyze data comprehensively and make effective business decisions.
- Unable to achieve personalized marketing and targeted marketing.
In the digital age, understanding consumer behavior and preferences comprehensively is crucial for brands! When brands understand the behavior and preferences of consumers both online and offline, they can more precisely target their audience, helping to deliver advertisements accurately to the primary and potential audience.
Furthermore, data is the key driver of business growth. When a brand can analyze data comprehensively, it can instantly understand the sales situation of products through data analysis, make effective business decisions promptly when issues arise, and make necessary adjustments.
In a highly competitive market environment, achieving personalized and targeted marketing is essential for attracting and retaining customers. For example, targeted marketing focuses on launching precise marketing strategies after identifying a specific group of consumers. Compared to traditional mass marketing, targeted marketing in the “small and beautiful” niche market can more effectively target the desired customer base, stimulate purchasing intentions and motivation, and significantly increase conversion rates!
Feeling overwhelmed and unsure where to start to address these challenges? No worries! To help you tackle these challenges, we sincerely invite you to participate in the online free webinar jointly hosted by cacaFly Malaysia and TenMax! TenMax has successfully created significant revenue for the Indonesian super app Gojek (equivalent to Grab) using a first-party data platform and has assisted many globally renowned brands in enhancing marketing strategies through Martech.
In the webinar, the speakers will share how fragmented consumer experiences affect customer loyalty through real case studies and demonstrate how to use free tools combined with online and offline consumer experiences. Additionally, they will guide you on how to guide brands in making business decisions through data analysis and how well-known brands use Martech tools to create seamless consumer experiences and enhance efficient marketing.
What will you gain?
You will not only understand real cases but also learn:
- How to use free tools to connect the online and offline consumer journey.
- Gain a deeper understanding of the concept of online and offline virtual integration.
- Understand practical applications through real brand cases.
- Limited-time offer: Free GA4 health check and personalized report analysis.
Check out the detailed information for the webinar here!
- Chinese Session: Nov 30 (THU) 3-4 PM | Mandarin
- English Session: Dec 7 (THU) 3-4 PM | English
- Live Platform: Microsoft Teams (Online)
cacaFly was founded in 2009, headquartered in Taiwan, and entered the Malaysian market in 2016. It is a leading brand in the Taiwanese digital marketing field and the first Facebook advertising agency in Taiwan. As a pioneer in the digital domain, cacaFly collaborates with partners such as Meta, Google, Amazon, TikTok, Huawei, Criteo, and Infobip. cacaFly offers a diverse range of services, including digital marketing consulting, media procurement, content marketing, and influencer marketing. With over 400 certified professionals worldwide, cacaFly has assisted over 1000 brands in doubling their online sales revenue.
TenMax is an award-winning advertising and marketing technology company. It has received accolades such as the “MDA d Award” in Malaysia, “The Drum Awards” and “Mob-Ex” in the Asia-Pacific region, and the “MMA Smarties Award” in Vietnam. Collaborating with partners like Oracle, Google, AWS, and Infobip, TenMax has exclusive solutions for data management platforms (DMP) and customer data platforms (CDP). With rich experience in data processing and application, TenMax handles up to a billion data points daily, helping dozens of brands successfully leverage data to drive business growth.