【2023 Year in Review | cacaFly Highlights】

As 2023 draws to a close, the world is gradually recovering from the shadows of the pandemic in the previous years. cacaFly Malaysia continues to promote digital marketing services with a positive attitude, collaborating with clients to successfully execute various projects. As we approach the end of the year, cacaFly would like to share with you:

E-commerce Must Read! In-Depth Analysis of GA4 Raw Data Architecture

This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.