Social media marketing is one of the indispensable marketing methods at present. XHS (Little Red Book), as a popular app in recent years, has emerged from numerous social media platforms to become one of the mainstream platforms for social media e-commerce promotion. It wields significant influence in consumer purchase decisions, prompting many domestic and international enterprises and brands to establish a presence on XHS for promotion and to apply for professional accounts. A XHS professional account not only symbolizes official certification but also grants users access to advanced marketing tools, enhancing brand marketing effectiveness. Today, let cacaFly Malaysia guide you through the process of applying for a professional account!
1. What is a XHS professional account? What are the advantages of opening one?
Before August 2021, XHS accounts were categorized into three types: Enterprise accounts, Personal accounts, and Certified Bloggers. Now, Professional accounts are divided into Personal Professional accounts, Institutional Professional accounts, and Enterprise Professional accounts. Red V Personal accounts and Blue V Institutional accounts, as part of the community system rather than the commercial system, do not offer certain professional account functionalities. Because these two types of industries do not belong to the commercial system, if institutions have more marketing demands, it is recommended to open an Enterprise Professional account rather than an Institutional Professional account. Personal accounts, if their business scale expands, also support upgrading to Enterprise Certification. To learn more about professional accounts, can be found here.
Today, we will focus on explaining enterprise professional accounts. Once an enterprise applies for a professional account, it can conduct commercial activities on XHS (such as “Spotlight Advertising Platform”, contests, interactive topics, and more). The fee for enterprise certification is RMB 600 per year. After opening an enterprise professional account, the user gains an official certified identity badge (blue V) under their name, along with a store type name (e.g., advertising agency, fashion brand), enhancing user recognition and trust. Eligible enterprise professional accounts receive priority in search results on XHS, thereby increasing account exposure. Moreover, enterprise professional accounts can apply to open individual or corporate stores. You might wonder, “Does having a professional account mean no restrictions?” The answer is no! To maintain high content standards, XHS imposes guidelines on posted content. Therefore, even with a professional account, violating guidelines may lead to restrictions. For guidance on avoiding violations, click here.
2. Why apply for a professional account? Should I upgrade to a professional account?
Applying for or upgrading to a XHS professional account offers several advantages for enterprises:
1.Enhances brand certification and trustworthiness:
Possessing a professional account enhances brand certification and user trust on the platform. This is especially beneficial for new market entrants or enterprises seeking to strengthen their brand image.
2.Unlocks more marketing tools and functionalities:
Professional accounts can utilize more advanced marketing tools provided by XHS, such as detailed data analytics, spotlight advertising platform, and collaborative promotions, helping optimize marketing strategies, increase brand exposure, and boost sales conversion rates.
3.Opportunity for priority recommendations and visibility:
The platform prioritizes professional account content, making it easier for brands to be discovered and followed by users, thereby expanding influence and user base.
4.Integration of social media and e-commerce marketing:
As a blend of social media and e-commerce platforms, applying for a professional account helps enterprises effectively conduct content marketing and product sales online, capitalizing on traffic monetization.
Applying for a professional account enables brands to promote and operate more effectively on XHS. Consider upgrading to a professional account? You can based on the following considerations:
1.Brand positioning and market demands:
If an enterprise aims to establish a professional image on XHS and has clear marketing needs, upgrading to a professional account can enhance market competitiveness and professionalism.
2.Marketing strategies and resource allocation:
Considering that applying for and operating a professional account requires manpower and resource investment, enterprises need to assess whether they have sufficient capabilities and plans to effectively utilize the account’s features and advantages.
3.User interaction and brand building:
A professional account facilitates better interaction and communication with users, helping enterprises build closer relationships with consumers, enhance loyalty, and generate positive word-of-mouth effects.
4.Long-term development and business growth:
For enterprises planning long-term operations on XHS, a professional account is a crucial tool for achieving long-term strategic goals and brand growth.
3. Application steps and process
Applying for a XHS professional account is easy. Let cacaFly guide you through the process of effortlessly obtaining the blue tick.
Step 1: Open Little Red Book – Go to account homepage – Click on the top left three lines – Creation Center – More Services – Open Professional Account – Account Upgrade – Select “I am an Enterprise” – Click Apply Now
Step 2: Fill in basic information
- Upload account avatar: Recommended to relate to your business, with trademark submission requirements
- Fill in account name: Customizable based on account content or brand, ensuring no trademark infringement or name duplication (If you plan to open a store later, ensure the name does not contain words like “Flagship Store,” “Exclusive Store,” “Collection Store,” or “Market-type Flagship Store,” or your store application may be rejected.)
- Name, avatar, brand inclusion: Choose brand if applicable, otherwise select no brand
Step 3: Fill in entity information
- Entity location: Choose “Mainland China” or “Overseas including Hong Kong, Macao, and Taiwan”
(Overseas enterprises choose “Overseas including Hong Kong, Macao, and Taiwan”)
- Upload registration documents
(Overseas enterprises need to prepare translated copies, stamped with the company seal or signed by a manager or above)
- Fill in entity name
- Document validity: Based on uploaded document validity
(If the certificate has an expiry date, select the option valid for the expiry date and then fill in the expiry date, and for permanent select the permanent validity.)
- Fill in location
Step 4: Certification qualifications
- Local enterprises in China can choose one of the two authentication options (face recognition of legal person/submission of official letter of application), and for overseas enterprises, submit the application letter
(Overseas enterprises can submit the XHS certification letter. You can download the template on the professional account application page, fill it out, sign it, and submit it.)
Identity selection: Choose the identity that matches the enterprise
Step 5: Operator information
- Fill in real information of the operator person
- Click Submit and Pay, then start the review after paying RMB 600
(Please note! Even if the fee is paid, it will not be refunded if the review is not passed.)
4.Required materials
- Corporate certification materials (e.g., Malaysian SSM certificate)(Certificates require translated copies and originals)
- Passport (must not be expired)
- XHS certification letter
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(Downloadable on the Little Red Book professional account application page)
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China or overseas phone number
Applying for a XHS professional account is not difficult, but attention is needed for “qualification review” and “material submission.” Besides content standards for post content, XHS also has requirements for professional account applications, and not all industries can apply. Moreover, different industries have different requirements for professional account applications. All these factors determine whether you can successfully apply for a XHS professional account. If you are unlucky and fail to apply successfully, not only will you not get the blue tick, but you will also not get back the application fee.
Therefore, some enterprises seek the assistance of agencies to apply for XHS professional accounts. This not only saves time but also ensures that the application process is smooth and meets requirements. If you have any doubts about the professional account application process or need professional assistance, feel free to contact cacaFly for help.
