【 2024 Year in Review｜cacaFly Highlights】
In 2024, amidst the rapidly evolving global digital marketing landscape, cacaFly Malaysia continues to accompany brands in navigating challenges and creating new opportunities with its innovative spirit and professional strength. This year, we not only deepened our existing services but also expanded exciting partnerships, utilizing forward-looking digital marketing solutions to help businesses seize the initiative. As the year comes to a close, let us reflect on the highlights of this remarkable year:
cacaFly Malaysia Invited to Share Insights at CYBERBIZ New Retail OMO Practical Forum in Taiwan
On 1st October, Mabel Loh, General Manager of cacaFly Malaysia, was invited to Taiwan to attend the “New Retail OMO Practical Forum” organized by CYBERBIZ at the HNBK International Convention Center. The forum featured nine speakers and attracted approximately 160 participants, covering topics such as international perspectives, retail trends, and market opportunities. Discussions also included RMN (Retail Media Network), AI, and data monetization. Notably, directors from Meta and YouTube were invited to share insights on future trends in audiovisual content. As the closing speaker, Mabel Loh explored new opportunities for entering the Southeast Asian market, mainly focusing on the development potential in Malaysia as a high-consumption market.
2024 Meta Advertising Feature Updates! Five Key Points at a Glance Helping You Master Digital Marketing Skills!
As digital marketing continues to thrive, Meta is constantly updating its advertising features, enhancing not only effectiveness but also the overall user experience. This article will delve into a series of critical recent updates from Meta. Join cacaFly as we explore these changes and their impact together!
1. Meta will close its Meta Spark platform on January 14, 2025, Shutting Down Third-Party AR Effects.
According to an official statement, Meta has announced that it will close its Meta Spark platform on January 14, 2025. This platform has provided tools and content for creating augmented reality (AR) effects, and its shutdown will significantly impact creators and brands that rely on it. All AR effects created by third-party developers, including brands and independent AR creators, will no longer be available. Meta will retain only the AR effects it has developed in-house, including those on Instagram, Facebook, and Messenger. Creators should to download and save all their project files and assets before the closure; to continue showcasing their past work, they will need to establish portfolios on other platforms.
Instagram Leads the Way: New Features in Instagram 2024’s Second Half to Elevate Your Social Experience!
As one of the most popular social platforms globally, Instagram is continuously committed to providing users with new experiences. Recently, Instagram has introduced several exciting feature updates that will significantly enhance your social interactions and creative expression. Whether you’re a seasoned user or a newcomer, these new features are worth exploring and trying. Let’s dive into these thrilling updates!
cacaFly Malaysia and CYBERBIZ Partner to Accelerate Digital Transformation and Innovation for Malaysian Enterprises
In June 2024, cacaFly Malaysia, a Malaysian digital marketing company, formed a strategic partnership with CYBERBIZ, an e-commerce enabler that offers OMO (online-merge-offline) retail solutions.
2024 Instagram Algorithm Update. Original Creators Prioritized: Creators Will Encounter New Opportunities!
To provide all creators with fair exposure opportunities, Instagram once again introduced a major algorithm update in April 2024! The focus of this update is to prevent creators with large followings and high traffic from monopolizing all exposure opportunities. Instagram hopes to create a fairer algorithm that gives smaller creators more active space, encouraging them to produce more high-quality and original content. So let’s have cacaFly Malaysia guide us through the key updates this time!
Mastering Website Data For Outstanding Advertising Results
Traffic not only attracts visitors but also drives revenue! However, facing the constantly rising costs of traffic has become an undeniable challenge for various brands. In the face of such challenges, do you think the only solution is to continually increase advertising budgets? No!
【cacaFly Malaysia and Infobip Forge Strategic Partnership to Revolutionize Customer Communication Solutions 】
cacaFly Malaysia, a prominent digital marketing consultancy, proudly announces its official partnership with Infobip, a global cloud communications platform. This strategic collaboration is set to revolutionize customer communication solutions for local businesses in Malaysia, enhancing customer experiences and accelerating business growth.
【2023 Year in Review | cacaFly Highlights】
As 2023 draws to a close, the world is gradually recovering from the shadows of the pandemic in the previous years. cacaFly Malaysia continues to promote digital marketing services with a positive attitude, collaborating with clients to successfully execute various projects. As we approach the end of the year, cacaFly would like to share with you:
cacaFly was invited to attend the HUAWEI Petal Ads Year-End Party.
This year-end party provided a rare opportunity for cacaFly Malaysia to engage in close communication with the internal teams of HUAWEI and other advertising agency partners, facilitating the sharing of successes and discussions on future digital trends.
