Google Cloud Next ’25 Recap: Top 6 AI Technologies Shaping the Future 

Google Cloud Next ’25 made a grand debut in Las Vegas, spotlighting how AI is reshaping business transformation on a global scale. This year’s conference showcased more than 500 real-world AI customer success stories and was headlined by Google and Alphabet CEO Sundar Pichai alongside Google Cloud CEO Thomas Kurian, revealing the latest technology developments […]

[Google Marketing Live 2025 (Part 2)] Key Updates from Google Ads’ New AI Features

After reading the previous article, are you still craving for more? Let’s dive deeper into Google’s latest updates with cacaFly! 5/ Creative Tools Upgraded: AI-Powered Ad Asset Generation With Asset Studio and Product Studio, Google has made the creative production process more automated and flexible. Images can be extended into videos, assets can dynamically adapt […]

[Google Marketing Live 2025 (Part 1)] Key Updates from Google Ads’ New AI Features

At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration. These changes are set to transform how advertisers approach search strategies, creative production, online shopping experiences and performance measurement. 1. AI-Powered Search Ads: AI Overviews and AI Mode Currently, advertisers […]

[Google Ads] Product Updates for April – May 2025

Update 1: PMax Customer Retention Goal Now Fully Launched Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage lapsed users by allowing advertisers to increase bids specifically for these audiences. You can also define high lifetime value segments so that PMax prioritizes bidding for your most valuable lost […]

[Google Ads] Product Updates for March-April 2025

Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in YouTube Shorts. With full-screen vertical images, advertisers can effectively capture attention and deliver immersive brand messages to users. Update 2: […]

Too Many Private Messages to Handle? XHS “Private Message Module” Helps You To Manage Conversations Efficiently!

With the rapid development of digital marketing, the frequency of communication between businesses and users is continuously increasing. However, managing a large volume of private messages often leads to delayed responses, low communication efficiency, and a negative impact on user experience and conversion rates. As a leading social commerce platform, XHS offers various tools to help businesses optimize customer service, especially the private message management as being a key function. To enhance the efficiency of private message interactions, XHS has introduced the “Private Message Module”, a management tool designed specifically for XHS’ Pro Accounts. This tool helps brands streamline message management, improve user engagement, and achieve more precise customer outreach.

Maximize Your Marketing: A Guide to Instagram’s 5 Latest Features

In the rapidly evolving social media landscape, Instagram continues to innovate with a series of new features designed to help brands and creators engage more effectively with their audiences. For marketers, understanding and leveraging these updates is crucial for enhancing brand visibility, optimizing customer experiences, and increasing user engagement. This article delves into five of Instagram’s latest features, exploring how they foster social interaction, improve marketing efficiency, and provide brands with innovative opportunities.