As we bid farewell to the year 2023, TikTok officially released the trend review for the year and trend predictions for 2024. Additionally, Creator IQ introduced the TikTok Advertising Guide. Today, cacaFly Malaysia is here to help everyone consolidate the key points, enabling marketers to proactively strategize their marketing layout and achieve sales performance in 2024.
This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.
This year-end party provided a rare opportunity for cacaFly Malaysia to engage in close communication with the internal teams of HUAWEI and other advertising agency partners, facilitating the sharing of successes and discussions on future digital trends.
Adobe今年推出的生成式AI工具Firefly成绩不俗，更可望成为一大摇钱树，Adobe大中华区董事总经理吴振章接受《数位时代》专访，分享市场观察。
In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.
